Sample Solution

k and choose who they want to promote the products and think about who will appeal most to a target audience. By doing this the brand are also able to control opinion and perception meaning that by showing the best parts of the brand and its products it will mean that more people will want to not only purchase the products but also support the brand. Some may say that the industry is manipulative and encourages conspicuous consumption by doing this.

Pretty Little Thing promotes several different influencers and bloggers on their Instagram. A reoccurring face would be the ever-growing fashion influencer, Emily Shak. She has a platform where she shows off her never-ending amount of clothes and her desirable style. Emily Shak has been known to collaborate with many brands and has even had a few of her own collections with some of them. Her Instagram has a mixture of high end and high street brands all over it, from Balenciaga to Pretty Little Thing therefore using someone like Emily Shak to promote their brand will influence her audience to shop there in a bid to achiever her lifestyle. Although someone like Emily Shak is a Slim and attractive woman Pretty Little Thing is also very keen on promoting body confidence and showing that not all girls have to be super model skinny to be beautiful, they also use influencers with non-normative body types and a diverse range of beauty.

Pretty Little Thing have recently introduced a new feature on their website where they now include images of most of the clothes being modelled on two different body types; size 8 and size 16, this highlights the fact that there should not be a divide or rules when it comes to who can wear what when it comes to body types and weight. Pretty Little Thing also collaborated with the famous plus size model Ashley Graham, which is very important because she is showing that even though she is a plus size women she is still very beautiful and an extremely successful woman in the fashion and beauty industry. According to Washington University, ‘78% of girls age 17 were unhappy with the way they looked’. Although platforms like Instagram can be the reason for this unhappiness due to the ideal body being plastered all over the media, it is also important for young girls to have these accounts to see plus size women such as Ashley Graham, who is a plus size model, accept and flaunt what they have and how look. Ashley Graham posts all pictures unedited and often in swimwear or underwear which shows off her curvaceous silhouette. Therefore, if more girls were seeing and being influenced by women like Ashley Graham then maybe what is perceived as a ‘normal’ or ‘ideal’ body type will challenge dominant ideals of feminine beauty and adapt more to today’s society.

In addition to that, Pretty Little Thing also show their support for women who may have disabilities but still want to look and feel as confident as any other woman. A fashion blogger who is constantly being reposted onto Pretty Little Thing’s Instagram is Tess Daly who has 147,000 followers on Instagram an