Gems Galore Jewelry Company has been using an old website developed in 2017 and is not compatible with the ever-changing trends in the modern world. The website lacks pages which showcases some of the products on sale. These products include rings, bracelets, necklaces and other jewelry. The project aims to develop a new online website that can consider the new emerging issues with the new technologies. This includes making the website an e-commerce website incorporating SSL allowing customers to create profiles, track their products and make payments all in a secure website. The new project is geared towards enhancing the company’s efficiency in its manufacturing by creating brand awareness, increasing the sales made online, and spreading more awareness to customers on its goods and services. The website will incorporate SEO, social media, brand exposure and make the website mobile friendly. It is almost four weeks since the project kicked off, and it’s expected to last for seven or nine weeks. Most of the activities such as SEO research, adding product pictures and prices, have been executed though some are yet to be implemented.
Introduction
The proposed website would be mobile-friendly to the users. In addition, the website is usable to anyone and everyone, even those with limited vision and fashionable. The contents of the project outline history details of the company, including the previous website in use and its pros and cons. Details such as:
· The company’s profile.
· A Call to Action button- GET A QUOTE- for customized jewelry
· Blog spots to inform clients on the new product developments and innovations.
· The company’s emails, cellphone numbers, locations opening and closing hours
· Advanced payment methods such as PayPal, Visa and mobile payments.
· Links to the company’s social media pages
Progress
Since the project started, it’s been almost four weeks, and only three out of the seven tasks have been completed. However, the three completed tasks are critical in any website development project.
Task 1. Creating and optimizing the search engine to incorporate the company’s details and history.
Web search is the customer first process in the customer buying process. The website could benefit from SEO as it helps the customers find the company and products faster. Since the development of the website in 2017, there have been no updates and further developments.
The proposal on SEO will include Keyword Research will help to generate traffic from search. This will help focus on keywords for which a certain degree of search traffic already exists. The second part includes Keyword Optimization know where and how to employ keywords in your content for optimal searchability. This process is followed by Content Organization which helps customers find related content quickly. Lastly, content promotion which will increase the websites visibility by sharing it on social media and establishing links from blogs.
Task 2. Creating a portal for customer service, including a blog to communicate the products and services offered.
A client portal is a digital gateway for information sharing, file exchange, and community hosting. The company will help clients log in and get information and services when businesses make them available.
Lastly is the improvements made to the visual design of the company’s profile. Some of the challenges include not being able to clearly define the web’s objective but solved through having a stakeholder meeting to define the aim clearly. Insecurity of the web development process is a challenge that is anticipated though it might be collected by having strong security passwords at each phase.
Task 3. Back end development and training
The tasks remaining include coding both front end and back for the software, training the technical team on the software, and carrying out tests for quality assurance to be completed in the remaining three to five weeks.
Budget
Particular
Cost
Website development
$30,000
Digital marketing and social media
$15,000
Training and testing
$5,000
Total
$50,000
Conclusion
As the timelines indicated in the proposal, the website will be ready by January 2022. The expectations are that the website will increase online sales for the company and contribute to selling the company’s image globally and creating awareness of products and services delivered.
d found myself to be forceful which could’ve lead to staff conflict. I decided to complete the negotiation skills diagnostic again to explore different strategies and reflected on my previous supervisor role, as management skills are transferable in different environments.
4.2 Identify further improvements to professional skills and competencies:
My meeting was a success as my presentation was very clear and I was prepared with a compromising approach. This experience has highlighted areas I need to develop such as; Negotiating: Adapt to different techniques; soft and compromising not hard and forceful.
I obtain excellent communication skills however, when not prepared this was the opposite, therefore planning and preparing is very important to ensure a better delivery of objectives.
There was conflict with a member of staff, she thought all my workload would fall on her, I held a 1-2-1 meeting with her in my managers presence and cleared any misunderstanding in a calm rational way addressing her concerns, showed her how I have delegated my workload to the whole team, I changed my learning style to hers and noticed the positive difference in her reaction. My meeting was successfully lead and managed as the team understood my goal and how I intended to get there with their help. I now lead weekly staff meetings to be more involved in leadership and management activities and improve my negotiating and communication skills.
4.3 Review learning about SBM & relate to school setting:
As an aspiring SBM, this is the beginning of deepening my knowledge on behind the scenes of school business management, highlighting the importance of having an SBM in my school and areas where there is much scope for improvement such as; value for money (resources and services can be challenged regularly) identify areas where the school can save money. I have added on my PDP (Appendix 1) to conduct a monthly stock-take of stationery supplies eliminating surplus and unnecessary supplies, saving money for other resources promoting the schools vision.
I understand the importance of keeping up to date with policy changes and the necessity to adopt and adapt different learning techniques, also the positive impact of having an SBM on the Headteachers workload. Learning different analytical tools has made me notice areas of school improvement; what needs to be improved and how can it be improved. This course has helped me identify areas where I need to improve and enabled me to find ways of how I can develop myself further (Appendix 1). Also learnt how to use different learning techniques and negotiating skills and gained positive results, shadowing my manager is giving me valuable experience, I also made some suggestions she’s taken on board such as performance management should be throughout admin staff and training provided to staff to improve IT skills further for a more efficient service.
4.4 Priorities for further career development & professional learning:
My long-term career development is to secure an SBM position hopefully within my school. I need to further develop my leadership and management skills and believe this course, leading and completing my project along with the tasks I have undertaken will help me move up a tier on the NASBM standards. I also need to request to be involved in new projects assisting where possible. My PDP (Appendix 1) will help me to understand School Finance and Asset Management better. My new target (Appendix 1) will assist me in value for money, negotiation and d