To ensure that employees are culturally sensitive when selecting gifts, companies can implement the following training programs:

1. Cross-cultural communication training: This training can help employees understand cultural differences in communication styles, body language, and etiquette.
2. Cultural awareness training: This training can help employees learn about the customs, values, and beliefs of different cultures.
3. Gift-giving etiquette training: This training can provide employees with specific guidance on appropriate gift-giving practices in different cultures.

Key points to emphasize in the training:

• Research cultural norms: Encourage employees to research the cultural norms and traditions of the recipient’s country before selecting a gift. This can help avoid giving gifts that may be considered offensive or inappropriate.
• Consider personal preferences: If possible, try to find out the recipient’s personal preferences or interests. This can help you choose a gift that is both culturally appropriate and meaningful.
• Avoid potentially offensive gifts: Be aware of any gifts that may be considered taboo or offensive in the recipient’s culture. For example, avoid giving clocks in China, handkerchiefs in Latin America or Korea, or anything associated with death or bad luck.
• Consider the occasion: The appropriateness of a gift may also depend on the occasion. For example, a gift for a business associate may be different than a gift for a friend or family member.
• Personalize the gift: Whenever possible, personalize the gift to make it more meaningful and memorable. This could involve adding a personal message or choosing a gift that is related to the recipient’s hobbies or interests.

By providing employees with cultural sensitivity training, companies can help ensure that their gift-giving practices are appropriate and respectful. This can help to build positive relationships with clients, partners, and other stakeholders from different cultural backgrounds.