GlaxoSmithKline managed product

How well has GlaxoSmithKline managed product development (R&D) and sales (marketing) strategies with respect to maximising shareholder value?”

Sample Solution

GlaxoSmithKline managed product

GlaxoSmithKline (GSK) is the pharmaceutical company based at UK that focuses on making researches in order to develop innovative health care products. The company is a merger of Glaxo Wellcome plc and SmithKline Beecham plc in 2000. The company works in close association with NHS and some of the health care groups and charities. Its approach to Pharmaceutical Research and Development (R&D) focuses on science related to the immune system, the use of human genetics and advanced technologies, and is driven by the multiplier effect of Science x Technology x Culture. This helps to accelerate the pace at which it develop and deliver transformational medicines, prioritizing those molecules with a higher probability of success and terminating less promising programmes.

mited education history or lack of qualifications could be a reason for exclusion from job applications or community activities.

• Inability to join a community group or club due to a personal issue for example health issue or language barrier.

• Lack of amenities or facilities in the area to socialise can result in neglect of a Community.

• Poverty; a high rate of depravation could include the lack of education and a lack of monetary skills.

• High rate of crime in the area; perhaps drug issues or alcoholism resulting in less community involvement, weaker attachment to community and community decline.

3.1.1 Community Engagement

One of the key fundamentals of a Community is the impact of Community Engagement. Through this, the Community will develop and strengthen while encouraging the preservation of tradition. This component can connect communities, specifically those who have been divided;

“Community engagement is a purposeful process which develops a working relationship between communities, community organisations and public and private bodies to help them to identify and act on community needs and ambitions. It involves respectful dialogue between everyone involved, aimed at improving understanding between them and taking joint action to achieve positive change. Community engagement is supported by the key principles of fairness and equality, and a commitment to learning and continuous improvement.” (Scottish Government, 2018)

Overcoming Barriers to Community Engagement

• The limited financial capacity and ability of different stakeholders to participate: This could include statutory funding bodies or arts organisations who should be aware of the barriers to overcome funding issues and the ultimate requirement to participate in techniques and methods which are needed to target Community Engagement.

• Hard to reach groups’ such as young people, older people, minority groups or socially excluded groups: To overcome this barrier of engagement, create a need for independent facilitation and have a location and accessibility for a suitable venue. Another example of this could be rural isolation where transport is a vital requirement to create a means of engagement within the community.

• Levels of community infrastructure are low: By planning a number and type of engagement events for the community, the community are guided to an approach of Community Engagement.

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