Global citizenship standards and principles

Scenario
NationaliTeas is an online tea shop that’s seen a rise in popularity. The company has grown from a small domestic business with 10,000 customers a month to a global organization that serves 250,000 customers a month with international ties and partnerships. The expansion of the company has resulted in the need for guidelines for communicating with both domestic and international audiences, including employees and the public. Because NationaliTeas has not worked with international locations before, management is unsure of how to approach its messaging in a way that is professional and culturally sensitive.
You have been hired by NationaliTeas to create a global communication plan, which will consist of audience analysis, global communication best practices, and company-specific communication practices that can be used to communicate with internal and external audiences across the globe as the company continues to expand.
Prompt
Create a written report that identifies the media and communication channels best suited to the company’s global target audience alongside example messages, as well as a summary of recommended global citizenship standards. Specifically, you must address the following rubric criteria:
Part I: Best Practices
• Defining Standards and Principles: Identify global citizenship standards and principles that the company will use to guide internal and external messaging and general business practices, and explain their purpose in improving communication and collaboration practices using supporting evidence.
• Proactive Benefits: Explain how your identified global citizenship standards will improve the overall quality of global communication and collaboration as well as reduce potential cultural or civic concerns for both internal and external audiences.

Sample Solution

he private sector – is made up of industrial and commercial companies that have developed to react to stable and shifting demands of the market. Each company exists to make a profit and is owned by shareholders, who are the main beneficiaries and not the government. Stakeholders are the ones who decide who the members of the board of directors are. These directors are experts in their field and are responsible for the formulation and implementation of all policies (Leatherbarrow et al 2010). The private sector employs workers through individual business owners, or other nongovernment agencies, jobs include those in financial services, newspapers, hospitality or other nongovernment positions. Private-sector workers tend to have more pay increases, more career choices, greater opportunities for promotions, less job security and less-comprehensive benefit plans than public-sector workers. Working in a more competitive marketplace often means longer hours in a more demanding environment than working for the government.

Public Sector – organisations are owned and controlled by the government (or local government). They aim to provide public services, regularly free at the point of delivery for example, government departments and local authorities provide us with essential services, examples of the are illustrated below:

There are particular goods, called ‘merit goods’ and ‘public goods’ which can cause problems for the private sector, and so they are often better provided by the public sector.

Voluntary or third sector – These are usually social enterprises with primary social objectives. These types of organisations receive funding in the form of donations, public sector bodies or public funds. Motivated by selfless interests rather than commercial though profits are reinvested into the business, hence they have some sort of business mindedness (Martin et al 2009).

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