Globaledge
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Instructions
The objective of the project is to develop a strategy for a company to develop operations in a foreign country in which they do not currently have operations. For the company that you are analyzing:
1. Select and provide background information on the company – what do they do, how large is the company, etc.
2. Discuss the international operations of the company – what are they doing, where are operations located, how well are they doing?
3. Select a country for analysis. This cannot be a country that the company is currently doing business in.
4. Analyze the country’s potential for future international business.
5. Develop a plan for the company to do business in this country. This could be sales in the country, outsourcing, foreign direct investment (FDI), etc. What are your expectations that the company will be successful?
6. Make sure your course project pages are numbered.
7. Make sure to include the references you have used.
8. Do not forget your cover page!
Country Checklist
Factors to consider in analyzing the country:
• Political System
• Legal System
• Economic System
• Contract Law
• Methods of Resolving Contract Disputes
• Corruption
• Protection of Property Rights
• Economic Development of the Country
• Degree of Political Freedom
• Social Unrest
• Size of Market
• Purchasing Power of Consumers
• Availability of Infrastructure and Supporting Businesses
• Economic Mismanagement of Country
• Legal Risk- Will Country break contract or expropriate property rights
• Cost and Revenue projections – how much uncertainty in estimates
• Regulations – environmental, labor, prices
• Standards for product safety, workplace safety
• Cultural Issues
• Folkways
• Norms
• Tastes
• Comparative Advantage of country
• National Competitive Advantage
• Government Policies Regarding Trade
• Ethical Considerations
http://globaledge.msu.edu/resourcedesk/
Sample Solution
Global Edge is a multinational consulting and advisory firm headquartered in California, USA. Founded by Mark and Lisa Anderson in 2009, Global Edge began as a small team of seasoned professionals who specialized in the energy industry but quickly expanded to include areas such as strategy and operations, finance, technology, commercialization and human capital (GlobalEdge 2020). Currently GlobalEdge has over 200 employees spread across offices located throughout the world including USA, Canada, Europe, Latin America and Asia Pacific region with combined annual revenues exceeding $150 million (Globaledge 2020).
The company focuses on helping organizations maximize their potential through a holistic approach that combines their deep insight into global markets with cutting-edge research to provide advice tailored to clients’ short-term goals while positioning them for long term success. Moreover ,their internal culture of collaboration also allows for rapid scaling when necessary so that clients can easily take advantage of new opportunities or tap additional sources of growth when needed.(Anderson 2019).
When considering foreign expansion opportunities for GlobalEdge , there are several countries that could provide advantageous benefits due to their unique demographic characteristics or existing infrastructure. One potential option is India given its large population size (~1.4 billion people), growing economy (~$2 trillion GDP in 2019 according to World Bank data) and improved technological infrastructure that facilitates digital product delivery across multiple platforms (Deloitte Insights 2019). India presents ample opportunities not only through direct consumer sales but also through content creation partnerships since it has one of the largest youth populations globally making it attractive destination for companies looking to expand beyond traditional markets like China or Japan where growth has slowed significantly due maturity issues (Deloitte Insights 2019).
Additionally, its well developed financial services sector which includes both traditional banking institutions as well as emerging fintech startups make it an ideal choice for firms like Global Edge which offer consulting services related to organizational restructuring or capital raising activities. Furthermore, India’s strategic location within South Asia makes it possible for these consultancies gain access to other regional markets such as Bangladesh or Sri Lanka more efficiently than what might be feasible via more distant locations like Singapore or Hong Kong.(Mckinsey Global Institute 2016).
