The CEO leads by inspiring a shared vision through the sharing of ideas for the future with the organizations leadership. This is accomplished through idealized influence in which the leader is a strong role model for the leadership team (Manss). By doing this, he is enlisting others in a common vision by appealing to shared aspirations. This style of leadership makes the employees more aware of the importance of task outcomes and induces them to transcend their own self interest for the sake of the organization (Yukl, 2). This practice stimulates and inspires the employees to strive to achieve the desired outcomes and, in the process, develop their own leadership capacity. Unit leaders are encouraged to conduct a needs assessment and literature review to determine the evidence based best practices in the areas of employee retention and clinical documentation. The desired outcome of this practice is to bring the people within the organization together to foster a commitment to a shared future they seek to create. Focus on the mission with branding, both internally and externally, of the central message has been stressed with the creation of the position of Vice President of Advocacy and Community Partnership. A local news personality was hired for this position in an effort to capitalize on her existing relationships and the trust of the community. The goal of this position is to cultivate relationships with community organizations and build grassroots engagement by increasing the organizations visibility and program delivery. Additionally, this role was created in an effort to advance the organizations public stance for health and health policy issues.

The CEO of this organization attempts to create an ideal and unique image of what the organization can become and shares this vision with the leadership team. This mainly consists of discussion at quarterly leadership meetings. The CEO projects a positive and hopeful outlook in hopes of generating enthusiasm and excitement for the vision from the leadership team through the use of metaphors, symbols, positive language, and personal energy. The CEO has a tendency to focus on opportunities that health care changes present rather than the disciplinary actions for not following new guidelines.