Study the revenue and expense information provided in the book. What was the Fund-Raising Golf Scramble event’s profit (loss) last year?
What was the event’s break-even entry fee?
Hint: ? = fixed costs + variable costs – sponsorship.
Based on the same number of players and the same amount of sponsorship, how much would they have to increase their entry fee to make a profit of $4,000? What would be your concerns with increasing the entry fee?
Hint: The new entry fee would have to be ?. The concern with increasing the fee is ?.
Based on the same entry fee and the same amount of sponsorship, how many players would the event have to recruit to make a profit of $4,000? What would be your concerns with adding more players?
Hint: Based on an entry fee of ?, the event would have to recruit ? players. The concern would be…?
Other than increasing the entry fees or adding players, how could you generate additional revenue?
How could you reduce expenses?
To calculate the profit (loss) of the Fund-Raising Golf Scramble event last year, we need to subtract the total expenses from the total revenue.
Total revenue = Entry fees + Sponsorship
Total expenses = Fixed costs + Variable costs
Profit (loss) = Total revenue – Total expenses
Example
Let’s say that the following revenue and expense information is provided in the book:
Total revenue = $10,000 + $5,000 = $15,000
Total expenses = $2,000 + $3,000 = $5,000
Profit (loss) = $15,000 – $5,000 = $10,000 profit
Break-even entry fee
The break-even entry fee is the entry fee that needs to be charged in order to cover the total expenses of the event.
Break-even entry fee = (Fixed costs + Variable costs – Sponsorship) / Number of players
Example
Using the same revenue and expense information from above:
Break-even entry fee = ($2,000 + $3,000 – $5,000) / 100 players = $20 per player
Entry fee increase to make a profit of $4,000
To increase profits by $4,000, the entry fee would need to be increased by $4 per player.
New entry fee = $20 + $4 = $24
Concerns with increasing the entry fee
Some concerns with increasing the entry fee include:
Number of players to make a profit of $4,000
To make a profit of $4,000 with the same entry fee and sponsorship, the event would need to recruit an additional 200 players.
New number of players = 100 + 200 = 300 players
Concerns with adding more players
Some concerns with adding more players include:
Other ways to generate additional revenue
Other ways to generate additional revenue for the event include:
Ways to reduce expenses
Some ways to reduce expenses for the event include:
Conclusion
There are a number of ways to increase revenue and reduce expenses for a golf scramble event. The best approach will vary depending on the specific circumstances of the event. It is important to carefully consider all of the options before making any decisions.