HABITUAL CHOCOLATE: EXPANSION OPPORTUNITIES

Read the case study “Habitual Chocolate: Expansion Opportunities” from the Harvard Business CoursePack.
Prepare a business letter addressed to the owner’s partners. This letter should include an introduction (generally, what you have been asked to do or evaluate), analysis and findings (goals and ambitions, present state, and baseline assessment), your recommendations (what you believe they should do), and a conclusion (generally thanking them for the opportunity to provide them guidance on the subject).
Address the following questions regarding Habitual Chocolate’s operations in your letter:
What are the pros of the business?
What are the cons of the business?
What implications can be drawn from this analysis?

Address the following questions regarding the industry in your letter:
Do the industry conditions have an impact on the owner’s decision?
What are the advantages of selling the product in Southwestern Ontario?
What are the disadvantages of selling the product in Southwestern Ontario?
Prepare financial statements (income statements and balance sheets) for the next three years. First, create a baseline pro forma projection (Scenario I), assuming the business continues in the current location; Second, create Scenario II, assuming the company expands into Woodstock for its manufacturing operations (the Woodstock option). Use the financial data provided in the case for constructing both scenarios. If you need to make assumptions to complete the income and balance sheet accounts, annotate the assumptions you make. These annotations can be the right of your financial statements or notes following the financial statements.
Finally, address what Habitual should do next (make recommendations on staying where they are or expanding to Woodstock), paying particular consideration to their ambitions, goals and concerns that the Western Fair Farmers’ Market may prohibit manufacturing (of chocolate) within the next five to ten years.

 

Sample Solution

Contrastingly, Australia’s mixed market economy grew just 0.3% in the September quarter of 2018, slowing distinctly from 0.9% expansion in the previous period and missing market consensus of a 0.6% advance, being the weakest rate of expansion seen since the third quarter of 2016, due mainly to a piercing slowdown in private consumption and a pull-back in non-residential construction. However, like China’s economy, government spending went up 0.5% and consumer spending by 0.3% in the third quarter of 2018, supported by national government spending (1.9%) while local government and state government consumption dropped (-0.5%). The slight increase was driven by increases in insurance and other financial services (1.6%), transport services (1.8%) and food (0.8%), while there were falls in consumption of operation of vehicles (-1%), other goods and services (-0.7%) and the purchase of vehicles (-1.3%). Furthermore, total inventories have increased AUD$47 million in the third quarter of 2018. To conclude, Australia’s economy, as seen in the stimulus, has also consistently experienced a rate of GDP growth that is steady with the average growth rate slightly decreasing over the past 5 years.

China’s rapid rate of economic growth has led to a high level of resource use and environmental degradation, therefore experiencing severe environmental problems. The Chinese government has therefore commissioned the OECD to conduct a study of the environment in 2007. The Organisation for Economic Co-operation and Development (OECD) is an intergovernmental economic organisation with 36 member countries, founded in 1961 to stimulate economic progress and world trade. This report discovered that by 2020, uncontrolled pollution would cause an approximate 600,000 premature deaths in urban areas, 20 million cases of respiratory illness per year and up to 7% of China’s annual GDP being lost due to pollution. If stronger environmental laws are not implemented, there is also a possibility for thi

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