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HBR McDonald’s Case Study
Please answer the following questions pertaining to the https://store.hbr.org/product/mcdonald-s-corporation/MH0037
1. Business-Level Strategy:

a) In your opinion, what business-level strategy (differentiation, low cost leadership, or best value) do you believe McDonald’s is using? (Hint: This has been debated by many, and there is not necessarily one right answer. As long as you support your view, you will receive full credit.)

b) Although many decisions in the company are centralized by executives at the company headquarters, the company supports franchisees in the local adaptation of menu items to fit the needs of their customers. What are some examples of this local adaptation of menu items mentioned in the case?

2. Corporate Level Strategy:

a) What corporate level strategy (concentration, diversification (related or unrelated), or vertical integration) was McDonald’s using under CEO Greenberg in 1998 with the purchase of different brands, including Chipotle?

b) Do you believe this strategy was useful or should McDonald’s have focused their efforts on their main brand (i.e., concentration)? Explain your reasoning.

3. Organizational Structure:

a) The case explains that there are several issues facing the new CEO, including menu items, product quality, appealing to millennials, and labor concerns. If you were the CEO, how would you organize the company to tackle these issues? (Hint: Explain what corporate level structure (i.e., multi-divisional, strategic business unit, or corporate matrix) would be best for the company and why.

4. Strategy Implementation:

a) If you were the CEO, how would you go about communicating the new direction for the company?

b) What would you do to get everyone internally working towards this vision? (Hint: You may need to do some external research regarding how to change culture and/or structure in an organization or best practices for change management in an organization).

c) How would you ensure that external stakeholders of the organization (i.e., shareholders and communities) have a positive view of the company?

Sample Solution

Culture and Cultural Heritage

My supernatural occurrence isn’t on the grounds that I don’t care for it, it came in light of the fact that it is totally obscure. I feel it. I have never felt genuine intrigue or never evaluated it for quite a while in my life, not being fixated on the one of my very own kind parts culture. Later I found a misshaped answer to my inquiry which is the best way to comprehend and praise my traditions and customs is understanding the wealth and significance of our way of life.

Significant Cultural Heritage 13. Significant Cultural legacy incorporates a couple of the accompanying social legacy: (I) globally perceived utilized for social notice for long haul social purposes Regional legacy. Ensured social legacy zones including those recommended by have government for such assignment. The irreproducible social legacy might be identified with past social, monetary, social, ecological and climatic conditions, its advancing nature, variation procedure and natural administration of its prior structure . The period it speaks to, or (ii) the social legacy is characteristic or moderately one of a kind, in the event that it is associated with a similar spot for a few periods.

Social legacy is a heritage of material and immaterial characteristics of gatherings and social orders acquired from past ages. Social legacy incorporates unmistakable societies (structures, landmarks, scenes, books, expressions, makes, and so on.), impalpable culture (fables, custom, language, information, and so on.), characteristic legacy (socially significant scenes and animals Diversity and so forth) are incorporated. )). Items are a piece of the mankind’s history research as it gives a solid premise to intuition and can check them. Their safeguarding shows what they have to recount the past and their accounts. In the past David Loventhal, who was an outside nation, watched the put away things and affirmed the memory.

Significant spots of regular legacy and social legacy can be enrolled as World Heritage by UNESCO World Heritage Committee. A site with remarkable social or regular significance for UNESCO’s arrangements, lists, names, and basic human legacy. As of March 2012, there are 936 World Heritage destinations. There are 725 social legacies, 183 common legacy, 28 blended legacy in 153 nations. The UNESCO World Heritage Convention in 1972 states that organic assets, for example, plants are a typical inheritance of humankind, or as expressed in the prelude, “It must be saved as a component of the entire human world legacy” I chose. Superb hereditary assets outside the nation of starting point Public banks

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