Health care organization from a market-based perspective.
• Program outcome 1: Evaluate a health care organization from a market-based perspective.
• Program outcome 2: Evaluate financial and economic issues in the health care industry.
• Program outcome 3: Evaluate the impact of legal and regulatory requirements on the delivery of health care.
• Program outcome 4: Evaluate the application of risk and quality management concepts in the health care industry.
• Program outcome 5: Analyze the utilization and application of technology within a health care organization.
• Program outcome 6: Evaluate management and adaptable leadership skills in the health care industry.
• Why is it important for you to know and achieve the BSHA program outcomes?
• How will you work toward achieving these program outcomes during your program? Explain your answer.
• How do the program outcomes align to industry standards or career opportunities? Provide specific examples.
Sample Solution
In order to evaluate a health care organization from a market-based perspective, it is important to consider the various ways in which this organization interacts with its customers and competitors. This includes analyzing factors such as pricing strategies, customer satisfaction levels, quality of service/products offered, marketing tactics and so forth (Kotler & Armstrong 2017). By examining these elements it becomes easier to gain an understanding of how successful this particular health care organization is in the marketplace.
For example let us say that we are evaluating a hospital system which offers general medical services as well as specialized care such as cardiology and obstetrics. In terms of pricing, they may likely have competitive rates compared to other hospitals in the area due to their strength in numbers – meaning they can offer discounts by bulk purchasing materials or leveraging insurance plans more effectively than smaller organizations (Nguyen et al., 2020). The quality of service should also be taken into account since patients will be looking for efficient treatments that meet their needs without sacrificing safety or comfort (DeVito et al., 2019).
The marketing tactics employed by this hospital system should also be considered when evaluating its success from a market-based perspective. Many consumers now rely heavily on online reviews when making decisions about where to receive medical treatment (O’Connor et al., 2018) – meaning it is essential for any healthcare provider to consistently monitor and address patient feedback if they want remain competitive. Additionally investing in digital advertising campaigns can also help them reach new audiences while also strengthening their relationship with existing customers through personalized messages or promotions.
Overall then, there are many factors which must be taken into consideration when evaluating a health care organization from a market-based perspective. From pricing strategies and customer satisfaction ratings all the way up through marketing tactics used – each element plays an integral role in determining just how successful this particular organization is within the industry.
