Sample Solution

ntopop singer, Leon Lai, took a similar approach by responding directly to the crisis on social media, after his first out of the scheduled six concerts in Hong Kong was forced to be cancelled due to fire safety issues (Cheng, 2016). Despite leaving fans disappointed, Leon managed to escape this crisis unscathed. Upon knowing that the permit for his venue was not approved on the day of the concert, Leon took to social media to inform his fans of the issue immediately together with an apology video (Cheung, 2016). Following that video, Leon continued to upload a string of videos to provide fans with timely updates on what was going to happen, and what were the approaches taken by his team to rectify the issue to ensure that his subsequent concerts could go as planned (Cheung, 2016). Instead of being criticised, Leon was praised by both fans and the media on the way he handled the crisis, showing how a crisis can be turned into an opportunity.

Suggestions

Organization Crisis

Yahoo’s situation was similar to the two examples listed as above. However, what was different of Yahoo from Domino’s as well as Leon Lai was the way the crisis was handled. As such, the organizational crisis concept as discussed in the Organizational Communication: Approaches and processes would be utilized in the first suggestion, using the case studies from Domino’s and Leon Lai as learning points.

Pre-Crisis Stage

Organization members should work to prepare for a possible crisis that may occur. An organizational crisis, as defined by Bundy, Pfarrer, Short and Coombs (2017), is an event perceived by organizational members as pertinent and unanticipated, which poses a threat to an organization’s goals and also affects the organization’s relationships with its stakeholders.

As an company that specializes in web services which holds m