History of graphics design

[1] Illuminated manuscripts were among the most precious objects produced in the Middle Ages and the early Renaissance. These documents were primarily produced in monasteries and courts—their creation commissioned by society’s rulers. Who was the intended audience? Explain.

[2] Engraving is printing from an image that is incised or cut down into the printing surface. To produce a copperplate engraving, a drawing is scratched into a smooth metal plate. Ink is applied into the depressions, the flat surface is wiped clean, and paper is pressed against the plate to receive the inked image. How does engraving differ from relief printing? Be specific.

[3] A type specimen sheet displays a range of typographic sizes and styles. The first printer’s type specimen sheet was issued by Erhard Ratdolt upon his return to Augsburg, Germany from Venice. How and why are type specimen sheets used in design today?

[4] The Industrial Revolution was a radical process of social and economic change from an agricultural society to an industrial one. The amount of energy generated by steam power increased one hundredfold and replaced animal and human power as the primary source of energy. Cities grew rapidly, as masses of people left a subsistence existence on the land and sought employment in factories, and political power shifted away from the aristocracy and toward capitalist manufacturers, merchants, and even the working class. With regard to Graphic Design, what was the result?

[5] The Victorian Era was a time of strong moral and religious beliefs, proper social conventions, and optimism. “God’s in his heaven, all’s right with the world” was a popular motto during this period. Aesthetic confusion led to a number of often contradictory design approaches and philosophies mixed together in a scattered fashion. Give an example of graphic design produced within the Victorian Era and explain why you would define it as such.

[6] Lithography or “stone printing,” was invented by Bavarian author Aloys Senefelder in 1796. Based on the simple chemical principle that oil and water do not mix, an image is drawn on a flat stone surface with an oil-based medium. Water is then spread over the stone to moisten all areas except the oil-based image, which repels the water and accepts oil-based ink, which is then transferred to paper. Toulouse Lautrec used this process to create numerous commercial promotional posters. Define one of these posters and describe the importance of the technique to the visual outcome.

[7] Art Nouveau is an international decorative style that thrived between 1890–1910. It encompassed all the design arts—architecture, furniture and product design, fashion, and graphics. Select a piece of the work by Alphonse Mucha that fits within the distinction of Art Nouveau… describe the work in detail explaining the elements which convey the style of the movement.

[8] Aubrey Beardsley (1872–98): The enfant terrible of art nouveau, made use of a striking pen line, vibrant black-and-white work, and shockingly exotic imagery. A strange cult figure, he was intensely prolific for only five years and died of tuberculosis at age twenty-six. He became famous at age twenty, when his illustrations for a new edition of Malory’s Morte d’Arthur began to appear in monthly installments, augmenting a strong Kelmscott influence with strange and imaginative distortions of the human figure. Define —in detail—the technical importance of Beardsley’s illustrative style.

[9] René Magritte (1898–1967) a Belgian surrealist who used jolting and ambiguous scale changes, defied the laws of gravity and light, created unexpected juxtapositions, and maintained a poetic dialogue between reality and illusion, and truth and fiction. His prolific body of images inspired many visual communications. Select an inspired example, describe its relevance to Magritte, and explain your selectins’ importance to the history of graphic design.

[10] Plakatstil (Poster Style) is the reductive, flat-color design school that emerged in Germany early in the twentieth century; it employed flat background colors; large, simple images; and product names. How is this style still relevant in today’s graphic design? Give examples and be specific.

Sample Solution

e EU it would reduce the number of foreign workers which will make the country less broad for example in skills. If people decide to leave, this would mean we are losing people with different abilities and skills. All this will result into people having less disposable income to spend. However, a benefit outcome is, more jobs available to the British citizens if foreigners decide to leave. The Housing market has also been affected by the Brexit as overseas property buyers are buying London properties after the shocking decision for the UK leaving the EU. In the UK, it is mostly foreigners buying properties, so the UK leaving the EU the housing market has fallen. For example, Estate agents in the UK have been swamped with calls from Chinese, Middle Eastern, Italian and Spanish buyers looking for a bargain after the pound tumbled to more than 30-year lows.

Crime rate will increase due to Britain leaving the EU because of the situation happening in Syria. The more migrants the UK takes, the more vulnerable to terrorist attacks we are and this is one of the main reasons people wanted to leave the EU as they wanted less chances of anything happening. If the crime rate increases, this would affect the economy as people would have to pay for taxes if more people are going to prison or if any attacks happen etc. “Hate crime surged in England, Wales and Northern Ireland in the second half of July nearly a month after the EU referendum vote and still remains at significantly higher levels than a year ago. The latest set of figures quietly released by the National Police Chiefs’ Council on Wednesday shows a 49% rise in incidents to 1,863 in the last week in July in comparison to the previous year. The week after saw a record 58% increase in recorded incidents to 1,787”. (Travis, 2016)

Brexit has caused uncertainty in Britain’s economy causing investments to freeze and house prices to fall “Nationally, prices went down by 0.9%” (Edwards,2016) in July and that was just the beginning.

UK’s central disagreement was based on its economy not being able to control the number of immigrants it was receiving due to its position within the stagnating EU. However, could this decision help the economy? Decreasing immigration would reduce the GDP of Britain. Less migrants from European countries would mean a decline in spending, that’s 5% (3.2m) of European migrants that pay government taxes towards the NHS and other public sectors. Controlling immigration would result in the limitation in the supply of skilled labour for UK’s health force thus increasing costs for the economy as they spend more on education. This is because the percentage of people coming from Europe are highly likely to be educated at 44% and are more likely to get into work, compared to 23% of British born (Dunford and Kirk, 2016), from the argument its shows Brexit is slowing the economy down.

Although, is the quantity of migrants from Europe enough to halt the growth in our economy? The UK closing its borders to EU nationals would not affect the immigrants coming from other countries, for example India and China, therefore it would not affect the GDP by far. To support this, BBC news reports the increase in growth in our economy: ‘Latest figures show that the economy grew by 0.5% in the three months after the Brexit vote’ (BBC,2016) proving the effect was positive but less than expected at 0.7%. At this point in time figures may not show the full impact of Brexit on the economy as it is recent, however the ratio of people outside of the EU are still greater than the ones within the EU coming to the UK, making the point valid for argument.

As the economy grows it att

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