How Covid-19 affect the business

Choose one company that you are familiar with and answer the following questions. The company can be from any industry and of any size and it can be a subsidiary of a big firm or standalone business, as long as you know it in-depth. For public firms

1. What is the industry of the company?

Please provide a description of the main business of the company and its target customers.

2. What is the relative competitivity of the company in the local market?

For example, how does Walmart compare to Publix in Troy? Is Sips on the Square dominating the Troy pizza market?

3. What are the revenues of the business in 2019 and 2020?

It would be best if you can have quarterly data points, but an annual number would be fine. If you cannot obtain the exact number, you can estimate it with a) the financial statement of a public firm in the same industry, or b) use the industry average from survey reports (you will need to find out the sources on the internet).

4. How does Covid-19 affect the business?

You can elaborate on several potential aspects: customers (increased or reduced, why), employees (quarantine or sick leave), suppliers (disrupted production or transportation).

5. How does the company respond?

Does it lay off employees because of limited budgets? Does it borrow money to get through the pandemic? Does it apply for a government rescue plan (Paycheck Protection Program)? Does it find new ways to promote businesses?

6. Half-way through the pandemic, is the company in good shape? Can it survive?

Sample Solution

n spite of the possible motivation and challenges, Rome did see benefits from expansion. The most obvious benefit was the accumulation of large amounts of territory, increasing the reach of Roman power, taxation, and cultural influence. Expansion also lead to infrastructural innovation such as the implementation of a new sewer system and an aqueduct that allowed for the actual city itself to expand and for the quality of life to improve for all classes. By the time of the second century Rome was accumulating massive wealth through taxation and resources from the territories they acquired. This lead to the creation of a new bourgeoisie upper middle class called the equestrians; wealth and property were now no longer exclusively reserved for only the aristocracy and nobility. This new class, as well as the honor and fame associated with successful soldiers in war allowed for mobility between classes that was not commonly seen before. This mobility also allowed for equestrians to become publicans, a political position in which they are responsible for managing a province within the Roman Empire. Class mobility is significant because it creates a better standard of life for citizens of Rome and gave rise to many prominent political figures such as Cato the Elder who were able to rise from a lower class. This mobility was often due to military success, creating a larger and lengthier reward to being apart of the military. As discussed previously, the army held many severe consequences for those who failed or betrayed them, but equally grand rewards for those who are successful. Polybius writes, “For the rest of their lives, the men who were saved revere their rescuers like fathers and feel obliged to serve them in every way, as a son would a father. These incentives inspire not only those present in the ranks but also those back home to strive to outdo each other on the battlefield.” (Polybius 377) This passage indicates the social reward such as fame and glory, as well as the tangible rewards such as weaponry and wealth that awaited soldiers that were successful. Men like Cato the Elder were able to use this fame and success from the military to become politicians and hold great sway over the Roman Empire.

The incorporation of new cultures, specifically Greek culture, into the Roman Empire is yet another way that Roman expansion falls into a grey area. On one hand Roman culture willingly took much from the Greeks such as the model for their gods and theater. On the other, there was a sign

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