How marketing storytelling affects you a a consumer.

So do tell the class how marketing storytelling affects you a a consumer. Do provide one example of a brand/marketing story telling example and how it resonated with you and why. What does brand storytelling mean to you?

 

Sample Solution

How marketing storytelling affects you as a consumer

Consumers are wary of advertising ploys and traditional marketing tactics. While these tactics are still useful, the most successful brands are using them both in collaboration with carefully crafted brand narratives. The story of a brand. Stories fascinate people and are often more easily remembered than facts. Well-told stories regarding a brand have the potential to influence consumers` brand experience, which consists of all the “sensations, feelings, cognitions, and behavioral responses evoked by brand-related stimuli that are part of brand`s design and identity, packing, communication, and environment” (Brakus et al, 2009, p. 52). Coca-Cola is a prime example of a brand that understands the value of storytelling. Rather than producing expensive commercials that highlights specific features of the company`s product, they showcase product users that look a lot like their target audience actively enjoying the product in situations that model real-life.

tocratic demands, with both styles producing similar results in the short term. Shortly after getting on the ambulance, both MERIT and the OM arrived on scene to assist, with the OM taking a laissez-faire leadership style. Marriner Tomey (2009) states that a person can allow the experience of the members of staff around them can be left to perform their duties whilst still receiving feedback from the team, which worked well for the OM as the MERIT team has a doctor who has a higher clinical skill set. Bass and Riggio (2006) do suggest that a laissez-faire approach can lead to ineffective decision making, whereas Lewin (1939) goes further to state that a group without leadership can become non-productive over time. Einarsen (1999) states that a lassa-faire leadership can create friction within the groups due to the lack of leadership. Although this maybe the case, due to the small group of the crew. The MERIT team used a very autocratic leaderships due to the possible seriousness of the wounds, as this method provided clear instructions on what needed to be done without having to worry about why (Stanley, 2016). A democratic leadership style may have worked well due to it allowing the delegation of the work to varying crew members to do the tasks required (Gastil, 1994) However due to the nature of injuries to the patient, they would not have benefitted from a democratic leadership style, as Frandsen (2014) states this style takes time to collect on the information and is slow. Frandsen (2014) states a more relaxed style, such as democratic, would have been good to put the patient at ease and be able gather the opinions of everyone who was there, which can lead to better staff satisfaction as their opinions are seen as of value. Frandsen (2014) does go on to explain that this process takes a long time to process the opinions and can lead to anxiety in experienced staff. This style of leadership would not have been effective as the situation required a rapid decision process.

After the patient had been transferred to the major trauma centre for further assessment, I was able to reflect on the job with the senior paramedic and the MERIT team doctor about how the incident went. Pegg (2003) described the 5C’s of the mentoring model that works Discussing the challenges that we faced when dealing with the patient, the choices that we had, the consequences of our actions, what solutions that we could create and finally what was the conclusion of all our efforts. The author goes on to name this theory as the “pulling and pushing” methods between the mentor and the mentee. This type of method is a long term ongoing development style and was helpful after the situation to be able to look at how I had performed in my first trauma situation.

Conclusion

Zenger, Folkman & Stinnett (2010) suggest that the best leaders are often those who are able to inspire people to do the best work are leaders who are able to connect on an emotional level. Goleman (2011) states that the best leaders, no matter what style they use or what skills they have, are able to connect on an emotional level with those around them by having “emotional intelligence”. I initially chose the authoritative role as stated by Feldman et al (2011) for this situation as I felt it would give me the best chance at connecting with the patient and being better able to assess the sit

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