How you would improve the business of your owner

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Assume you work for a vegan restaurant. The owner has a successful restaurant in North Park and he/she/they is considering expanding and taking his/her/their business mobile by adding a food truck. Based on your research of the mobile food truck industry, present pros and cons of entering this market. Include information such as permit requirements, operations-related considerations, all costs including specific permitting costs in San Diego, marketing, opportunities, challenges and anything else you think would be important to present to your boss. Tip: Look at it through the eyes of the receiver. If you were the owner, what information would you need to make this decision? Also, you can be creative and come up with your own name for the restaurant and background information that led up to this point.
Assume you’ve been hired by Emma who is interested in starting a house cleaning business. Emma is considering buying into a franchise such as Molly Maid or starting on her own. In your report, present Emma the pros and cons of purchasing a franchise versus starting independently and (2) the profile, or characteristics, of an entrepreneur that is best suited for each avenue (some personalities do better as independent owners while others will be more successful as franchise owners). (3) Last, present an overview of the top 2-3 house cleaning franchises (initial franchise fee, start-up cost, royalty fees, and any other costs or information to consider), in Emma decides to take that route.
Choose your own topic. You must submit your topic in advance for approval by April 24 through this submission, once this date has passed, you must choose from options 1 or 2 above. Reflect on your school, home or work life. Have you been wanting change and/or improvement? You need to choose a complex topic that can be supported by research and findings, usually something that would take strong convincing and may be expensive (simple proposals and solutions will not work for this type of report). Here’s an example, but use something from your own life: perhaps you work in a business that has old cash registers or point-of-sale systems and you strongly feel that the business would benefit from updating these systems or equipment. Write a proposal to your boss including the reasons why this would improve the business (quicker processing time, improve efficiencies, more aesthetically pleasing, ability to up-sale to customers, etc.), suggest systems or software to replace the current set up, and include cost and any other information you believe is applicable… something like that. Or, in your personal life, it could be a proposal to purchase something expensive or make a major lifestyle change.

Sample Solution

two will be used to describe the organization and its structure, evaluate the external environment and the study abroad industry, and to define the company’s internal environment through the development of a targeted marketing plan. This two stage analysis will be done to effectively choose a strategic path of entry for this new venture.

The findings for the two stage analysis support the founder’s assumptions that formal above-board business creation and providing ongoing support is more effective at addressing poverty than the current approach taken by MFIs. The findings also support their belief that there is a market within the study abroad sector for using students and study abroad programs as a resource for international development.

After the 2 stage analysis is performed, two sets of recommendations will be made and are drawn from analyzing the research data. The first is a specific set of recommendations intended for the founders of Global Riplz and are specific to the strategic entry of a new venture into Latin America and will include all resulting recommendations based on the extensive strategic business analysis. These recommendations state that Global Riplz should choose to enter the Costa Rican study abroad market, with a particular interest in the Quepos/Manuel Antonio area. Additionally, Global Riplz should focus its product differentiation and marketing plan on the business student niche market with a secondary focus on students interested in economic development and poverty alleviation. It should also focus on where those two target segments intersect. This will successfully set Global Riplz apart both in the country and within the market. Of particular note is the potential for a lower cost entry model benefitting from a strategic alliance with an existing organization that already has facilities sufficient to house the Global Riplz Accelerator Program.

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