his marketing proposal aims to prove why we should manage the next edition of the Spartan Race. Using two essential tools, Porter’s 5-Forces and SWOT analysis, this proposal has shown how strong Spartan race are compared to other obstacle race. Providing other than just an obstacle race, they have been raising brand awareness through their products A survey is also conducted on individuals and have shown that Spartan Race are even known to those who have never join any race.

Introduction

Spartan Race is a well-known series of obstacle race around the world. More than 240 races have taken place in 30 countries. Founded by Andy Weinberg, Julian Kopald and Joe De Sena, the first Spartan Race in Singapore was held on 15 November 2015 at the open field by Nicoll Highway. Here we will look at an environmental scan of the organisation using two components Porter’s 5-Forces and SWOT Analysis and why we should manage the next edition of the race.

Objectives of a Marketing Plan

It needs to be clear, direct, measurable, achievable and have realistic timing limit. The objective is to comprehend how environmental factors affects the company’s decision-making. A well-design marketing plan that follows guidelines have a much better chance for success.

Definition of Porter’s 5 Forces

Porter’s 5-Forces is a tool that identifies and analyse 5 important forces that influence profitability in every industry and helps determine a strategy to enhance companies long-term profits. The 5 forces are Threat of New Entrants, Threat of Substitution, Bargaining Power of customers, Bargaining Power of Suppliers and Competitive Rivalry.

Threat of new Entrants

There are number of barriers to entry for new organisations who wants to join in the market of obstacle races. Spartan Race are well known in 30 countries. They have large amount of participants who join yearly due to the bond and memories they go home with. Podcast, books, digital magazine, activities for kids, workout gear, media channel are some unique features Spartan Race have against other obstacle race organisation. But new organisations can still compete as the obstacles have more or less the same elements, like crawling in mud or scaling a high wall.

Threat of Substitution