Sample Solution

As tends to be the case with movie promotions, “The Hunger Games” marketing efforts have included promotional giveaways, enticing previews, and public appearances and television interviews with many of the movie’s young stars; however, the marketing team responsible for promoting this particular movie heavily focused their attention on the online social networks and platforms frequented by their young target demographic. While most products and services lack the buzzworthy characteristics of an action-packed bestselling book series-turned-movie phenomenon, there are many valuable lessons for marketers to learn from the trajectory of “The Hunger Games.” If the subject that you are marketing is in any way controversial (ie contains themes with political, violent, offensive undertones), refrain from including graphical representations of those themes in your collateral. In the case of “The Hunger Games,” despite the movie being centered around teenagers battling to the death for entertainment purposes, previews and posters made no mention of the objective of the Games. Instead, the movie studio touches on the sole winner of the Games and tactfully opted to exclude combat scenes from trailers. By maintaining an element of mystery, the studio effectively drives interested audiences to digital content for additional information.