Do the following in this week’s case discussion forum:
Based on this week’s material on the changing IT industry and your own research, answer:
How have the CRM needs of IT software companies changed over time?
What are the major disruptors in IT today?
How do you think they will change in the future?
This collaborative activity should provide you the foundation you’ll need to address the case questions in your analysis this week.
Then, begin your analysis starting with the following:
Why did IBM drop Siebel and implement SugarCRM?
Why do you think IBM waited several years before switching to SugarCRM?
What is your analysis of the changing CRM needs of IT companies and their future?
How are the CRM needs of other industries changing?
How do CRM needs of a large corporation like IBM differ from that of small companies?
How does this relate to our discussion of disruptors and digital transformation?
IBM drop Siebel and implement SugarCRM
No matter what type of business you are running, your end goal is the same: satisfied customers who are always hungry for more. But how can you possibly satisfy your customers if you don’t know who they are? Enter the world of customer relationship management (CRM). Through CRM, businesses can better understand their customers` wants and needs on an individual level. the features of today`s CRM solutions are a far cry from what they were a few years ago, let alone a few decades ago. It isn’t what it used to be. And that is a good thing. That technology as we know it finally reared its head in the 1980s: the first modern CRM systems emerged as businesses adopted database marketing.
inly Chinese was a very good idea since it brought huge result to CTs.
The timeframe also had significant effect on the success and failure of both conflicts. Since Malaya Government had been co-operation with British Military Administration which lead to a successful in signing the peace between communist Thailand and Malaya in 1989. Although in Malaya television could not show the horrors of war during that time, but through the story from people to another we knew that the Malaya had establish a campaign to the citizen about the violence of the Communist towards Malaya citizen especially in isolated area. For example, Sir Robert Thompson offers six essential principles for how to succeed in counterinsurgency warfare. First, the government must have clear political aims, such as a free, stable, united country. Second, the government must function in accordance with the law. Only by doing so can the government preserve its legitimacy in the eyes of the people. Third, the government must have an overall plan for coordinating civil and military efforts. Fourth, the priority should be to defeat political subversion, not the guerillas themselves. Fifth, after military operations have been conducted in a specific area, civic action programs must be initiated. Finally, the government must have already secured its base areas first and by working outwards from their secure areas, government forces are more likely to have some morale-boosting successes early on. From this example we can surely know that this timeframe had led to the successful of the counterinsurgency in Malaya. While in Vietnam, historical tells us that United states eventually lost their war through lack of national support. This is because the Government Vietnam and United State army only focuses on the first layer in the devising their strategic Hamlet program as mention pervious point. The plan and strategy were dawn very neat with full of preparations, but when it comes to execution the whole thing became waste. The sensitivity to the citizen does not given priority as the program conduct. They execute the plan without taking into consideration to the population of the Vietnam’s. thus this kind of time frame are one of the reason that led to the failure of both conflicts.