Identifying phrases and their function

Identify the phrases (prepositional, participial, infinitive, gerund, verb) in the following sentences and state their function:

1. Joseph is wading in the pool.

2. They told us to speak quietly.

3. Students prefer seats in the corner.

4. A flock of birds came the next day.

5. Our cousin from Lethem has arrived.

6. Cats and dogs fight in the alley every night.

7. Books in black and red were the clerk’s delight.

8. To read books means to enlarge your horizons.

9. Having seen three birds in the bush, he let the one in his hand fly away.

10. The time for conversation is not before breakfast.

11. Reading novels is an enjoyable exercise

12. Coming round the corner, Susan collided with another cyclist.

13. He commanded me to open the door.

Sample Solution

A phrase is a collection of correlated words that, unlike a sentence, has no combination of subject-predicate. The words in a phrase function together so that the phrase itself acts as a single part of speech. Phrases can never stand alone as sentences.A phrase can be written as a noun, verb, adverb, adjective, or preposition in a sentence. The function of a phrase is based entirely on its structure. On the basis of their functions, phrases are divided into various types-Noun PhraseA noun phrase co. It functions like a noun in a sentence with all its other determiners that modify the noun. The noun is the headword of the sentence and others are put after or before the noun.A noun phrase consists of a noun as the headword and other words (usually modifiers and determiners) that come after or before the noun.

However there is no consensus among researchers that sales promotions lead to repeat purchase. Studies from Ehrenberg et al., 1994 reveal that customers who take advantage of price promotion often return to their favourite brands. Nevertheless price promotions still can result in a short term increase in sales (Smith & Sinha, 2000).

2.5.5 Direct Marketing

UK Direct Marketing Association defines Direct Marketing as communications where direct contact is made or invited between a company and its existing or perspective customers and results are measured to assess return on investment. Direct marketing today necessitates entering and maintaining relationship with customer (Sally, 2008). Moreover according to Irene (2004) through direct marketing, marketers have exploited every channel in an attempt to influence the customer into buying their products. The most common channels used are direct mail, telemarketing, leaflets drops and inserts in magazine. Consequently Di Talamo (1994) suggests that direct marketing is viewed as the best tool to help small and medium sized companies protect themselves from big firms with massive advertising budgets.

2.5.6 Public Relation

Moore and Kalupa (1985) believe that PR is an indispensable management element required by firms in today’s turbulent environment. PR includes various facet of communication which relates to the establishment and improvement of goodwill between a firm and its various public with which it seeks to communicate (Yeshin, 2003). As such PR is very important in food industry as it allows a company to handle successfully negative attention. Copley (2004) further states that PR activities often have greater credibility with target groups. For example an article in business pages of a newspaper about the impact of new legislation on food will no doubt be seen in a different light because it is an editorial rather than coming from the organization in a partisan way.

2.5.7 Personal Selling

Brooksbank (1995) points out that personal selling is a critical component of marketing success. Personal selling can be defined as the personal communication of information to persuade prospective customers to buy something (Futrell, 1992). It requires a sale force that will interact with the ultimate customers. Johnston and Marshall (2003) suggest that personal selling messages have potential to be persuasive due to the face to face communication with customers. Consequently Brooksbank (1995) states that the role of personal selling will continue to be of overwhelming importance in the case of those companies operating in markets characterized by high volume customiz

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