• It is quantitative and therefore provides a clear guide for future comparisons.
• Unlike conventional profit calculations, which are based on arbitrary accounting measurements therefore doesn’t have the problem of imprecision.
• It deals directly with cash available to individuals for them to acquire satisfactory products or services.
• It gives some leeway to the distribution of cash among all members concerned in the firm.

Stage 2 : The collection and analysis of data about alternative courses of action

The decisions made by management can be classified into long-term decisions, such as those involving significant changed with an organization’s operation, or short-term decisions such as those, which only affects its running for a short time like the production of a certain product.

Management has the responsibility to draw up and evaluate the relative costs and benefits to the organization whichever of the decisions they are undertaking.

Sometimes, a decision which appears to be easily quantified and clear cut on paper may not be so straight forward when put into practice, thus management must contemplate carefully as these decisions will ultimately determine whether a decision is correct or not.