Impact of social media on online marketing and consumer decision

 

 

Discuss the Impact of social media on online marketing and consumer decision

Sample Solution

Impact of social media on online marketing and consumer decision

Social media has occupied an important position as a communication tool. Globally, people have started to use social media such as Facebook, Twitter, Instagram and LinkedIn to share their experiences. As customers, people share product reviews, information about a service, advice on food or health, warnings about products, tips on using certain products, and much more. People have a lot of connections on social media, therefore information is consumed by many people. This information becomes a source of influence on consumers and their buying behavior. A Deloitte report highlighted that consumers who are influenced by social media are four times more likely to spend more on purchase. Moreover, the influence can be so high that 29% of consumers are more likely to make a purchase on the same day of using social media.

At the start of their studies, an individual is considered a mature student if they are aged 21 or over. 22 years is the average age a student finishes their studies. Moreover, when starting their courses, mature students aged over 40 is at a low percentage of just 10%.
(Butcher, 2017). It is considered that the preferred way of referring to students in today’s society is as learners.

A piece of research was produced to gain knowledge and determine the main concern for adult learners when returning to higher education.
The natural part of being alive is the process of learning. The learning of new skills and making new outlooks to problems is natural and essentially fulfilling (Rogers, 2001).
Essential contrasts among adult and children learners include the way that most, however not all, adults may be presumed to have well-developed language and subjective capacities, which can be utilised favourably in teaching (Shaughnessy, 1977). Adults likewise, carry with them plenty of experience, which again can be developed to improve learning. Adult learners are additionally compelled to achieve specific educational outcomes, particularly those that are promptly relevant to their lives (Kerr, 1995).
However, adults’ past experience may result in presumptions and thoughts that go about as a barrier to their progress (Russell, 1999). In a general way, they are likely to have anxieties and fears associated with the education settings (Schweterman & Corey, 1989). Advancement in technology, the writing of essays their age gap away from education are examples of some barriers some may suffer from.

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