Imperative for luxury brands to adopt the realm of luxury resale

 

Is it imperative for luxury brands to adopt the realm of luxury resale into their business models to connect with Millennial consumer?

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Imperative for luxury brands to adopt the realm of luxury resale

The pre-owned luxury goods market is growing and shows no signs of slowing down. Luxury brands have traditionally shied away from the second-hand market. But they have to rethink this stance. The market for secondhand luxury goods isn’t new, but it is now in the spotlight as it becomes one of the fastest-growing luxury trends. The stigma formerly associated with buying pre-owned items is fading. Even celebrities are openly endorsing pre-owned luxury goods. The Kardashians-Jenners, for example, are making a move into the resale market, with the launch of Kardashian Kloset. The e-commerce site sells items like clothing, shoes and handbags that once belonged to the celebrity family members. Many luxury brands are still only nibbling at the edges of the luxury resale market. If luxury brands were to take back even just a fraction of their items in circulation and run luxury resale on their own, this would shift the entire pre-owned landscape.

Internet safety for children has become a rising concern to parents all around the world. Every day we hear and watch some sort of disturbing news regarding children who fall victims to dangerous predators, who have found a new and easy way of preying on their victims by the use of the Internet from the convenience of their homes in the last decade or so. Similar to other technological innovations, World Wide Web has many great advantageous. It opens a world of possibilities for children exposing them to an enormous ocean of knowledge and information. Despite the benefits of the Internet such as staying connected with loved ones through social networking sites, learning/gaining knowledge, and doing school work; unfortunately it also can make children more susceptible to on-line threats because it also has become a tool in hands of on-line criminals. In such a beneficial yet unsafe and risky environment, parents must be equipped with useful and adequate means to detect early on signs of their children being at risk and minimize and prevent the chances of on-line exploiters from victimizing their children. With Internet connectivity and availability in almost every home, proper parenting becomes essential for on-line safety of children.

In attempt to hopefully lessen and eliminate such dangerous and sometimes life-threatening risks, parents must carefully and rigorously study children and offenders behaviors as well as different types of risks facing their offspring on the Internet. Child paedophiles and sex offenders are on-line around the clock and have learned many ways to lure their victims. Some of them slowly seduce their targets by being nice, giving gifts and attention during some period of time patiently. Then they gradually introduce sexual images and dialogs to their conversations. However, there are other kinds of pedophiles who engage in sexually conversation with children almost immediately. Some offenders collect and exchange child-pornographic pictures, while others ask for face to face

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