In 1977, Shigeru Miyamoto started working for a toy and playing card company in Kyoto, Japan. He was fresh out of design school and the company was looking to get into the video game space. That company, Nintendo, and its popular franchises (such as Super Mario Brothers) would soon become a household name and continue to remain that way for over 35 years and counting. One of the key factors to the company’s success is its drive to continually innovate, much of which can be contributed to Miyamoto’s creations, leadership, and vision. Without his contributions, it is quite possible the multi-billion-dollar industry of video games could have evolved much differently.
In this Discussion, you will explore how a business could benefit from an innovative solution, as well as develop that solution and consider challenges it might bring.
To prepare for this Discussion:
Identify a problematic business process or practice that could benefit from an innovative solution. Try to think of something that is often inefficient, poorly managed, creates confusion, and so on.
Consider how you might implement innovative solutions to address this need.
BY DAY 3
Post a synthesis of the problematic business process or practice and your proposed innovative solution(s). Specifically:
Briefly describe the business process or practice you selected and explain why you think it might benefit from an innovative solution.
Using an innovative mindset, devise one or more possible solutions to the problem. For each solution, identify any potential challenges or benefits related to implementation.
Refer to the Week 2 Discussion Rubric for specific grading elements and criteria. Your Instructor will use this grading rubric to assess your work.
Read some of your colleagues’ postings.
Problematic Business Process: Customer Onboarding
Customer onboarding is the process of helping new customers get started with a product or service. It is an important process because it can have a significant impact on customer satisfaction and retention. However, customer onboarding is often a problematic business process, especially for complex products or services.
Why Customer Onboarding Needs Innovation
There are a number of reasons why customer onboarding needs innovation:
Innovative Solutions to Customer Onboarding
There are a number of innovative solutions that can be used to improve customer onboarding. Here are a few examples:
Challenges and Benefits of Implementing Innovative Customer Onboarding Solutions
The following are some of the potential challenges and benefits of implementing innovative customer onboarding solutions:
Challenges:
Benefits:
Conclusion
Customer onboarding is an important business process that can have a significant impact on customer satisfaction and retention. Innovative customer onboarding solutions can help to improve the customer experience and reduce costs. However, there are some challenges that need to be considered when implementing these solutions.
Example of an Innovative Customer Onboarding Solution
One example of an innovative customer onboarding solution is the use of artificial intelligence (AI) chatbots. AI chatbots can be used to provide customers with personalized support and guidance throughout the onboarding process. They can answer questions, provide tutorials, and help customers to troubleshoot problems.
AI chatbots can be particularly helpful for complex products or services, where the onboarding process can be daunting for new customers. For example, an AI chatbot could be used to help a new customer to set up their account, migrate their data from a competitor product, and learn how to use the new product’s features.
AI chatbots can also be used to scale customer support operations. By automating the onboarding process, AI chatbots can free up customer support staff to focus on more complex issues. This can lead to improved customer satisfaction and reduced costs.
Challenges of Implementing AI Chatbots for Customer Onboarding
One of the challenges of implementing AI chatbots for customer onboarding is that they can be expensive to develop and maintain. Additionally, AI chatbots need to be trained on a large amount of data in order to be effective. This can be a challenge for small businesses that may not have the resources to develop and maintain their own AI chatbots.
Another challenge is that AI chatbots can be difficult to integrate with existing customer support systems. This can make it difficult to provide a seamless customer experience.
Conclusion
AI chatbots can be a powerful tool for improving customer onboarding. However, there are some challenges that need to be considered when implementing AI chatbots. Businesses need to carefully weigh the costs and benefits before making a decision.