Innovation & Entrepreneurship

Creating a journey map is an excellent way to visualize the process and stages of user interaction of services and understanding user’s experience. Create a journey map for a customer in the UAE who wants to buy a Smart Phone online. Highlight in the journey map at least 3 (pain points) areas where a problem/need might arise and suggest innovative designs/solutions for each one.
Instructions:
• The journey map should include the steps in details
• This is group assignment
• This assignment has 10 marks weight
• You need to submit your work at the end of the class via Turnitin on Moodle. Make sure your write your names and IDs on the first page of your submission.
Marking scheme/criteria:
• 4 marks for the journey map (at least four steps are visualized)
• 3 marks for identified problem areas (each has one mark )
• 3 marks for identified solutions (each has one mark)

Sample Solution

problem in face recognition if there were no witnesses [12]. But if there were witnesses, they can match the face with a sketch. And that process can also be reversed.

iv. Face recognition in sketches
When a face cannot be obtained from a picture or from security images, a forensic sketch can be a good substitute based on the description a witness is giving. [23] These sketches include facial features and depending on those facial features, the forensic sketch can correspond to a mugshot in the police’s database full of mugshots. To see if a face matches with a mugshot from the database, face recognition is used. Again, the efficiency of this method depends on how good the quality of the sketch is. In the database there are many mugshots, so to increase the chance that the sketch will match with the good mugshot, a law enforcement agency will have to look at the best-retrieved results. They can look for example at the best 30 or 50. If the police force will only look at the best result, then the chance to find the mugshot that they want will be smaller than if they look at the best 30 or 50 results. Beside the quality, the computer can make mistakes and that is also a reason why looking at the best 30 or 50 is better than just looking at the best result of the computer [20].

4. Dangers of using facial recognition techniques
Using facial recognition in the real world is becoming more normal, and the technologies are improving very rapidly. It is just a matter of time until facial recognition is something people will use in their daily life. Until this is the case, there are still a lot of things to improve and the dangers that this technique bring need to be considered, and solutions need to be found. In this paper, a few of these dangers will be discussed and analyzed.
i. Crime opportunities will increase
When one is using facial recognition to prevent crime, it will also create opportunities for criminals. Stalking and identity fraud, for instance, will be made much easier. Cameras with facial recognition technology can be used to keep track of people. These cameras do not have to be expensive, which will make it more tempting for crim

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