Instagram’s referral traffic

 

 

Instagram’s referral traffic has sky-rocketed between Q1 2018 and Q1 2019 as the popular social media site becomes more important for website traffic

Business Scenario

Austin is a freelance graphic designer hired by Hootsuite to create a PowerPoint slide deck designed to be used by Hootsuite’s sales team. The team will use the deck in upcoming sales presentations as they meet with prospective new customers.

Austin will design the slides but he needs you to supply the rationale and justification to convince a prospective Hootsuite customer why it is imperative to track web traffic. Specifically, Austin will design the slide deck based on your information/research regarding:

Questions

What are the various sources of web traffic including current trends?
How can a brand analyze these sources of traffic to better align its strategies to fit the characteristics of its target segments?

Sample Solution

The Web Traffic Sources metric measures which traffic sources are driving visitors to your website, and provides a comparison of each those sources. The three main traffic sources are direct, referral, and search, although your website may also have traffic from campaigns such as banner ads or paid search. In addition to measuring the number of visitors from each traffic source, consider analyzing the number of goal completions from each source. Each traffic source can be analyzed to provide more granular information about your web traffic. Search traffic, for instance, can be analyzed according to the landing page and associated keyword rankings; referral traffic can be broken down into categories such as social referrals, blog mentions, or service listings.

rly regarding leader-member relations, if the group are familiar and trusting of the leader policy implementation becomes much simpler. Similarly to leadership, understanding and adapting to the situation is key to a leader being able to implement policies that ensure a group work as a team. Teamwork is a product of good leadership, and is again the responsibility of the leader to ensure the group are working successfully together. Highly functioning teams are essential within organisations to increase productivity and member satisfaction, by utilising the talents of all group members effectively within the constraints of the task, personal relationships and the group goals (Pettinger, 2007).
Figure 2: Tuckman’s Model of Group Development (Agile Scrum Guide, 2019)
Tuckman in his Model of Group Development provides easily identifiable stages that a groups performance can be measured against, making it useful for monitoring performance, Figure 2 shows Tuckman’s model. Ranking group performance against this scale can provide leaders with a clear understanding of how the group are functioning, allowing them to implement policies to change this if performance is unsatisfactory (Pettinger, 2007). Within organisations, the theory can be loosely applied to creating teams by grouping familiar individuals with the aim that they will reach the norming and performing stage of the model quicker. For short and simple tasks this is an extremely effective way of organising groups, due to the increased short term productivity. However there are significant issues with grouping individuals in this manner, particularly when tasks become more complex, and ultimately the model should mainly be used for monitoring the progress of groups (Pettinger, 2007).

This question has been answered.

Get Answer
WeCreativez WhatsApp Support
Our customer support team is here to answer your questions. Ask us anything!
👋 Hi, Welcome to Compliant Papers.