International Marketing Manager for Notmilk

 

You have been appointed International Marketing Manager for Notmilk,

tasked with rolling out the 100% fresh non-dairy brand internationally. Ignoring

the technical aspects of production (leave that for the technical people to sort

out), discuss how you would tackle this daunting task. How would you decide

which country or countries to enter first? Who would you target within those

countries? Why? What would be your distribution strategy? Your Pricing strategy?

Your positioning and communications strategy?

 

 

 

Specific notes from me:

 

 

I have sent slides for pricing, distribution, segmentation etc. Please ensure you use that information to make the slides. About 10-15 slides needed.

 

 

for pricing, any one method has to be selected depending on the topic. please ask the writer to select any one pricing strategy that will be chosen to enter the market from these slides.

 

 

ask them to mention about positioning from this slide. mention how the product will be distributed among the selected countries and refer this slide for that.

 

 

dont make the ppt too complicated. it’s supposed to be simple and precise. nothing technical. clear slides with easy to read points,relevant images/ animations, and beautiful design.

 

 

select any two countries where the product will be sold.

Sample Solution

D and is recommended by NICE as a primary treatment (NICE, 2018). It is seen as a cognitive-behavioural treatment combined with aspects of exposure therapy (Boudewyns & Hyer, 1996) and it works by the participant recalling the traumatic events that they experienced whilst simultaneously having their attention directed to a physical bilateral stimulation they are receiving, such as hearing tones in alternating ears, moving eyes rapidly from side to side, or tapping sensations of either side of the body. Similarly to ET, this therapy works by allowing the mind to safely experience traumatic events, letting the mind process them fully in order to heal appropriately (Shapiro, 1996). A systematic narrative review was carried out on the effectiveness of EMDR for PTSD from four randomized control trials and two meta-analyses. It was found that the therapy was able to reduce the symptoms as well as symptoms that were trauma related, and also appeared more effective than other treatments for trauma as well as effective across different cultures. However, there was a consistent limitation which was the small sample sizes. It also did not take into account the amount of people who were withdrawn from the trials. Despite this, EMDR is shown to be able to reduce the symptoms of PTSD by treating the cause of the problem (Wilson, Farrell, Barron, Hutchins, Whybrow & Kiernan, 2018). This, in turn, leads to a lessening of symptoms.

Although the above mentioned therapies may be effective at treating the psychological damages, there is evidence to show that people who suffer with PTSD have physiological changes too. A meta-analysis studied brain regions of PTSD participants compared to controls and found that the hippocampus and left amygdala volumes as well as the anterior cingulate cortex were all significantly smaller compared to controls and trauma-exposed participants (Karl, Schaefer, Malta, Dorfel, Rohleder & Werner, 2006). Other studies have made observations that there are differences in grey matter volumes, hypothalamus, and even the prefrontal cortex between PTSD participants and controls (Flemingham et al, 2009). Multiple types of medication can be prescribed to alleviate the symptoms of PTSD, and these can include anti-depressants, anti-anxiety medication and anti-psychotics (Ipser & Stein, 2012), however the most commonly used in the U.K. as a treatment for PTSD are antidepressants (De Vries, De Jonge, van den Heuvel, Turner & Roest, 201

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