Planning is the process of setting goals and developing strategies to achieve those goals. It is an essential part of any organization, regardless of its size or industry.

Planning in today’s organizations is much different than it was 25 years ago. There are several reasons for this:

• The pace of change is much faster. In the past, organizations could often plan for the future with a fair degree of certainty. However, today, the world is changing so rapidly that it is difficult to predict what will happen even a few years from now.
• The environment is more complex. Today, organizations operate in a globalized economy with a wide range of stakeholders. This makes it more difficult to develop plans that will be effective in all situations.
• The competition is more intense. Today, there are more competitors than ever before, and they are all vying for the same customers and resources. This makes it more important for organizations to have a clear plan for success.

Despite the challenges, planning is still essential for organizations in today’s world. A well-crafted plan can help an organization to:

• Stay focused on its goals
• Make better decisions
• Allocate resources more effectively
• Manage risk
• Respond to change more effectively

In a world where everything is changing quickly and crises are a regular part of organizational life, planning becomes even more important. A good plan can help an organization to:

• Avoid surprises
• Mitigate the impact of crises
• Recover more quickly from setbacks
• Stay ahead of the competition

So, do I think planning becomes more important or less important in a world where everything quickly changes and crises are a regular part of organizational life? I believe it becomes more important.

Here are some specific ways that planning can help organizations in today’s world:

• Help organizations to identify and respond to emerging trends. By carefully monitoring the environment, organizations can identify trends that could impact their business. This information can then be used to develop plans to capitalize on these trends or mitigate their risks.
• Help organizations to manage risk. No organization can completely eliminate risk, but planning can help to reduce it. By identifying potential risks and developing plans to mitigate them, organizations can improve their chances of success.
• Help organizations to be more agile. In today’s fast-paced world, organizations need to be able to adapt quickly to change. Planning can help organizations to be more agile by giving them a clear understanding of their goals and strategies.
• Help organizations to build trust with stakeholders. Stakeholders, such as customers, employees, and investors, need to be confident that the organization is well-managed and has a clear plan for the future. Planning can help to build trust by demonstrating that the organization is taking the future seriously.

In conclusion, planning is essential for organizations in today’s world. A well-crafted plan can help organizations to stay focused on their goals, make better decisions, allocate resources more effectively, manage risk, respond to change more effectively, and build trust with stakeholders.