John Deere
Deere tackling the ag tech barriers _ Successful Farming.pdf
From Farm to Table…
From product to platform
How tractor seller John Deere became a tech company
Changing materials handling at John Deere
John Deere digital transformation model goes beyond win-win
John Deere is a machine learning…
Also, Google the following:
John Deere Transforming from a Machinery Company to a Smart Technology Company _ Successful Farming
John Deere turns to IoT to make smart farming a reality
John Deere_ Planting the Digital Seeds of Change _ Intelligent Automation Network
Robotics for AG
The Old John Deere’ Makes Way For New Tech With Precision Farming Platforms
When Is A Platform Business Model Right For You and Your Company_ _ Vivaldi
write an 7-8 page detailed case analysis that addresses the issues listed under the following Grading Rubric.
Grading Rubric for the Project: Use these elements as headers for your paper:
I. Short History of the company – 20 points
II. Quadrant of the Digital Business Model Framework in which the company started out – 20 points
III. Competition from companies who had already adopted digitalization– 20 points
IV. How the company now rates on the eight organizational capabilities needed to become a next-gen digital enterprise – 20 points
V. How the company now competes digitally through content, customer experience, and digital platform – 20 points
NOTE: As business professionals, you must prepare reports and papers with well-thought out content and professional-looking presentation. The same goes for MBA projects. The content of your paper will, of course, be graded, but points will be taken off for failure to abide by the formatting instructions below and on p. 4 of this project description.
• Project length: -10 for each page short of the full 7-page minimum.
• Word document required (Do not submit pdfs.)-6
• Margins (1-inch all around) Do not indent the narrative or sections of it. -6
• Spacing (double-spacing throughout) -6
• Section headers as required -6
• Graphic(s) if used, in appendix following reference list -4
• At least 5 references, one of which must be the What’s Your Digital Business Model text -6
• Typeface (Times New Roman 12-point) is to be used throughout the project) -6
• References listed in correct format and in alphabetical order -6
• All references cited in the narrative -6
• All reference citings in correct format -6
• If no references listed -10
Sample Solution
John Deere is one of the world’s oldest and largest manufacturers of agricultural machinery. Founded in 1837, it has since grown to become a multinational corporation with operations in over 160 countries (Deere & Company, 2020).
In order to stay ahead of the competition in their market, John Deere recognized the need to transform into a smart technology company by investing heavily on digitalization technologies. Initially they started out in the first quadrant of Tim Krigsman’s Digital Business Model Framework – creating value through technology investments – investing in products like intelligent tractors and cultivating platforms such as MyJohnDeere (Krigsman 2017). This enabled them to offer customers an intuitive and interactive experience when using their products where data analytics was used for improved decision making (From Farm To Table… 2020). Additionally they developed logistics processes that increase efficiency for materials handling allowing for faster delivery times (Changing Materials Handling At John Deere 2021).
However, at this stage there was increased competition from companies who had already adopted digitalization such as Monsanto who were offering advanced services like GPS guidance systems integrated into their equipment which provided farmers with real time information about soil conditions or crop yields. In order to compete with these rivals, John Deere moved onto leveraging data insights for innovation – introducing machine learning algorithms along with automation techniques which allowed them to make better predictions regarding future trends based upon customer behavior information collected via its platform ‘MyJohnDeere’ (How Tractor Seller John Deere Became A Tech Company 2018).
Overall, John Deer now rate highly on each of these eight organizational capabilities needed to become a next gen digital enterprise showing just how far they have come since starting out on their own digital transformation journey only four years ago.
