If you are a Louisiana driver, or would like to become one, you will need a Louisiana driver`s license. All you need to do is to provide the correct documentation to the office of motor vehicle (OMV), take a driver`s education course, pass a knowledge test and demonstrate your ability to drive safely. If you are 17 years of age or older and have never had a license or permit, you may apply for Louisiana driver`s license without having to get a learner`s permit first. However, if you want to practice driving before applying for the license, you can get the permit. Louisiana knowledge test (written test) contain 40 multiple-choices questions about the rules of the road, signs, signals and safe driving. A minimum score of 80% is required to pass the test. The testing procedures should be tougher because the more difficult the test, the more competent drivers turn out to be. The aim is to increase the efficiency of drivers.
• Formulation of program: When the market strategies goes well, as per it was structured then this will support the programs. The programs are formulated according to the business unit like if it is related to technology then the focus would be on R&D, intelligence related to technology and more. Later, the costs are assessed by the marketing managers of the business.
Marketing implementation is a process which directs the marketing plan in to the action and it assures that the plans has been achieved as per the formed objectives. The implementation is very important step otherwise it is worthless to put efforts on strategy and program formulation. The strategy of the business unit directs: who, when, where and how. So, it becomes important to make sure that every step goes as per it has been planned (Philip Kotler, Marketing Management, 2012).
2.2.3 Marketing Controlling
It is a process which is useful to determine the actions and programs outcomes and modifying them if there is any necessary. The marketing control can be:
• Annual controlling analyze that whether the sales, profits and goals have been achieved by the business as mentioned or not. The different levels are set by the companies like goal setting on monthly or for half year, monitoring them, evaluating them and taking corrective actions. This model of controlling is applied to organization’s every level.
Figure: Controlling Process (Philip Kotler, Marketing Management, 2012)
• Profit controlling calculates the profits of the business from products, groups of customers and other means and makes decisions about whether to expand the business or not. Also, manages that which segments are need to be diminish.
