on sponsorships. This is a very smart move, because it gives Samsung a lot of positive publicity. Samsung’s website has a nice context, the color blue really represents Samsung and gives a pragmatic impression. In combination with the black and white, it really represents a technological brand. The home page is rather full though with a lot of moving images, which shows a little messy and makes it a little bit difficult to navigate. However, it does show the links to all components of their website and the division is quite logical. Whenever you click on a link which forwards you to a page with transactions or login codes, a lock appears at the top of your page. The shows the security of privacy and commerce and makes you feel safe. Moreover, when you have to use login codes, a friendly smiling person is in the background, which also gives makes it look trustworthy. Samsung’s website shows that they have a more adult and business like target group. Its televisions show nature images and their language is very clear with terminology and tells the way their products can improve your life. There is a special page for support and the current special offers are displayed very clearly. Samsung’s website supports their transparent image and shows they are up to date. For an example, now there is an offer of free Netflix for a year. Contact information is easily accessible. All together this makes Samsung feel very close to you, even though it is a huge company. Community is more found at the social media pages of Samsung. But their website does have a forum, where you can start a discussion with people from all over the world. This again supports Samsung’s transparency. Customization of the website is possible. You can choose a language of your preference, login with your account and there even is a My Samsung portal. My Samsung shows tips and tricks on your products and product reviews. The Samsung website is very extensive and can be a little confusing, but the home button is always in the top left corner of your computer screen, so you will never get lost.

Financial position

Samsung’s success is also shown in its financial position. In the year of 2013 Samsung has made a total profit of $26.209.952.000. On the 24th of October Samsung announces a record profit of $9,56 billion in their last quarter. No question to doubt Samsung’s profitability. They show a current ratio of $102,422,809 : $50,351,694 = 2,03. This is far above 1, so when it comes to liquidity Samsung’s is more than fully covered. Samsung’s solvency can showed by its debt to equity ratio: $61,708,887 : $134,286,726 = 0,45. This low ratio that Samsung has means