The second phase now is idea selection using convergent thinking method, Set criteria: Make an initial list of the ideas using some broad criteria agreed with the group. For example we want concepts that will satisfy customers, user experience, increase awareness and can be implemented in the next 2 months. Discuss the short list: When you are down to say 5 to 6 good ideas then discuss them productively. Sometimes there is a clear agreement as to which are the best. Sometimes you might want to vote to see which are the most popular. Write the list down to some really good ideas. The brainstorm is worthwhile only if it delivers actions. We should run consistent brainstorm meetings with your team. They should be exciting and motivational for people. They can deliver the concepts and innovations you need to renovate your organization.
Source: http://www.innovationmanagement.se/
How to be more creative and productive in the dreaming and scheming phase?
Be willing to explore and play. If you’re trying to rush through this stage, you’re going to shut down your creativity and end up thinking smaller and creating a plan to create something mediocre. Rather than trying to figure it all out on paper or in your head, get out into the real world and test out your rough ideas. In the world of design and engineering, product requirements (also called ‘constraints’) can often feel like restraints to our creativity and ability to design a great product or solution. We’ve all experienced the feeling of frustration when a constraint has kept us from implementing a good solution, sometimes literally by only tenths of a millimeter. No doubt, constraints in product design can make our lives difficult, and finding a solution that fits them all simultaneously is no easy task. However, respecting the importance that constraints play in driving a great design solution may help you look at them more as your friend rather than your enemy.
Concept selection is the process of evaluating concepts with respect to customer needs and other criteria, comparing the relative strengths and weaknesses of the concepts, and selecting one or more concepts for further investigation or development (SWOT analysis: strength, weakness, opportunities, threats). Decision techniques used for selecting concepts range from intuitive approaches to structured methods. Successful design is facilitated by structured concept selection. It is two stage process: concept screening and concept scoring. Concept screening uses a reference concept to evaluate concept variants against selection criteria. Concept scoring may use different reference points for each