Leading Change

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You’ve been hired as a consultant to effect positive organizational change at a major corporation. You’ll create a presentation showing your strategies and tactics for change. You may use the information you gathered in the Assessment Prep Activity from the Learning Resources folder.

Choose a well-known corporation, such as Samsung, Starbucks, Ford Motor Company, or Waste Management, that implemented a major change.

Review your analysis of the corporation’s change process. Make sure you understand the exact nature of the change and why the corporation needs to make it.

Create a 12- to 13-slide Change Management Presentation showing strategies with supporting tactics to implement positive changes. The presentation is for the company’s board of directors.

Complete the following in your presentation:

Evaluate why this change needed to occur.
Explain how the change impacts the company on a global scale.
Explain how the change impacts employees.
Using Kotter’s 8 Steps to Organizational Change Model, chart strategies and tactics for implementing the organizational change. In your chart, complete the following:
Develop strategies for each of the 8 steps in Kotter’s model.

 

Sample Solution

Samsung: A Shift Towards Sustainable Innovation

1. Title Slide:

  • Title: Driving Sustainable Innovation at Samsung: A Change Management Strategy
  • Your Name
  • Date

2. Introduction

  • The Need for Change:
    • Increasing global pressure for environmental sustainability.
    • Growing consumer demand for eco-friendly products.
    • Rising costs of raw materials and energy.
    • Potential for competitive advantage through sustainable practices.
  • The Change: Samsung’s transition towards a more sustainable business model, encompassing product design, manufacturing, and end-of-life management.

3. Global Impact

  • Reduced Environmental Footprint: Minimizing carbon emissions, waste generation, and resource consumption.
  • Enhanced Brand Reputation: Attracting eco-conscious consumers and investors.
  • Industry Leadership: Setting a new standard for sustainability in the electronics industry.
  • Positive Social Impact: Contributing to a healthier planet and more equitable society.

4. Employee Impact

  • New Skill Development: Training and upskilling employees in sustainable design, manufacturing, and recycling technologies.
  • Increased Job Satisfaction: Aligning employee values with the company’s sustainability goals.
  • Improved Workplace Culture: Fostering a culture of innovation and environmental responsibility.

5. Kotter’s 8-Step Change Model & Samsung’s Strategy

Kotter’s Step Samsung Strategy Tactics
1. Create Urgency Highlight the urgency of addressing climate change and the competitive advantages of sustainability. * Internal communication campaigns: Share data on environmental impact, consumer trends, and competitor actions. * Executive leadership communication: Emphasize the importance of sustainability as a core business strategy. * Engage with external stakeholders: Collaborate with environmental NGOs and industry partners.
2. Build a Guiding Coalition Assemble a cross-functional team of leaders from various departments (R&D, manufacturing, marketing, sustainability). * **Select leaders with influence and a passion for sustainability. * **Ensure diversity of thought and experience on the team. * **Clearly define roles and responsibilities within the team.
3. Develop a Vision and Strategy Develop a clear and compelling vision for a sustainable future, outlining specific goals and targets. * **Conduct stakeholder workshops to gather input and align on priorities. * **Develop a roadmap with clear milestones and timelines. * **Communicate the vision and strategy to all employees.
4. Communicate the Vision Effectively communicate the vision and strategy to all employees through multiple channels. * **Town hall meetings, workshops, and presentations. * **Intranet and internal communications platforms. * **Employee newsletters and social media. * **Leadership engagement and storytelling.
5. Empower Action Remove barriers to change and empower employees to take action. * **Provide employees with the necessary resources, training, and support. * **Recognize and reward employees for their contributions to sustainability. * **Create a culture of innovation and experimentation.
6. Generate Short-Term Wins Celebrate early successes to build momentum and maintain motivation. * **Publicly acknowledge and reward teams and individuals who achieve sustainability goals. * **Highlight early successes in company communications and media. * **Organize events to showcase sustainability achievements.
7. Consolidate Gains and Produce More Change Build on early successes to drive further change and embed sustainability into the company culture. * **Continuously review and refine sustainability goals and strategies. * **Reinforce sustainable behaviors through policies and incentives. * **Promote employee engagement and feedback.
8. Anchor New Approaches in the Culture Integrate sustainability into the company’s core values and make it an integral part of the decision-making process. * **Incorporate sustainability into performance reviews and compensation. * **Develop leadership development programs that emphasize sustainability. * **Celebrate and recognize sustainability champions within the organization.

9. Conclusion

  • By implementing these strategies and leveraging Kotter’s 8-Step Change Model, Samsung can successfully transition to a more sustainable business model, enhance its brand reputation, and drive long-term growth.

10. Q&A

11. References

12. Contact Information

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