Literature and advertising

Sample Solution

Literature and advertising Although texts found in both literature and advertising can be innovative, their respective effects are of different order. Non-literary text, such as advertisements, forms an independent part of a publication. They are informational writing: factual material, informational explanations, textbooks, and so forth that are published in newspapers, informative magazines current affairs news and educative articles. In contrast, literary texts (poetry, novels, short stories and dramas) are fictional compositions based on the artist`s will and imaginations and are therefore subjective. Its characteristics include characters, setting, plot (problem/solution), and sequence. These characteristics help the reader understand who is in the story, where and when the story take place, what happens in the story, and how the events happen, etc.

Pakistan, Iran and Turkey started work on the construction of the Ankara, Tehran, Karachi radio micro-wave link January 1960 in order to interlink these three nation by a rapid communication system. At that time US as a member of bilateral agreement of 1959 with Turkey Pakistan and Iran sanctioned $1,837,000 to gear up a project engineering and equipment by CENTO. Meanwhile spectacular political changes took place in Turkey. On the other side in Turkey the pro-American Government of Adana Menderes was overthrown in May1960, in a coup d’??tat and General Gursel took over power. Though Pakistani newspapers and political leaders expressed concern over the fate of the ousted leader, the Pakistani Government recognized the new Government on 30 May 1960 in the same year (Ahmad, 1981).

Turkey’s stance over Kashmir Issue

In the early sixties, the Turkish leaders and their public opinion showed keen appreciations of Pakistan’s point of view in regard to the Kashmir dispute. For instance in February 1962, the Yeni Istanbul, a widely circulating daily of Turkey, in article of that newspaper, supported Pakistan’s right stand’ on Kashmir issue and stated that Kashmir possessed the same powerful weapon of nationalism which Mr. Nehru had used while occupying Goa. It added that if the world considered the occupation of Goa normal and supported India in this case, on the plea of nationalism, the Indian Premier should have accepted Pakistan’s right over Kashmir and acted with greater understanding (Ali, 2001). At the time of Sino-Indian border war in 1962, Turkey had postponed a decision on an offer of arms to India following a vigorous protest by Pakistan. According to the Time of London (5 November 1962) Turkey had agreed, that to provide some fairly old mountain howitzers to India for use against the Chinese invasion. An aircraft containing the first consignment of Turkish arms for India was already waiting at Ankara airport when the Pakistani ambassador to Turkey conveyed his government’s protest to the Turkish Foreign Minister (Ahmad, 1981).