s product focus. Tesco measures it as percentage of products that equals percentage of sales.

These were four perspectives of the balanced scorecard of Tesco Plc. Tesco makes Corporate Responsibility integral of their business which is essential in applying their values as a responsible business. They believe that corporate social responsibility as a long term perspective is also an opportunity for growth of their business. Their long term strategy includes (Tesco Annual Report 2009):

1. To be a successful international retailer;
2. To grow the core UK business;
3. To be as strong in non-food as in food;
4. To develop retailing services – such as Tesco Personal Finance, Telecoms and tesco.com; and
5. To put community at the heart of what we do.

Tesco wants to be the most successful retailer in the world and grow to core in United Kingdom. Tesco’s sales has increased by 31% in 2009 in international markets which shows that they adjusted to the international markets and have the experience to be successful in international markets. In the core UK markets which was affected by recession largely did hamper the growth but to a smaller extent. Their savings scheme called Step change has led to saving of £540m of their productivity. Non-food is one of the main segments of Tesco’s strategy and it continues to grow in sales and market share. They had sales of 12.5bn in the Non-food segment which was more than the previous years. Steering Wheel or balanced scorecard of Tesco gives them the tools to deliver their strategy in context with the customers, people and finance along with the impact on their community. They measure their community segment by their Key Performance Indicators. Tesco developed Community KPIs in the UK in the year 2007, since they have been working upon to use them across the Tesco Group. In 2008 they introduced Group-wide KPIs in addition to their UK KPIs so that they could measure the success of their newly established Community Plans and Policies. In 2009 Tesco will be working to deliver Group targets that will reflect their five Community Promises. Their new KPIs reflect their business across the