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How can luxury brands stay competitive by using E-Commerce and Live Streaming in China?

Follow 1.3 and 1.4 rewrite the Literature Review 2.1 – 2.4

 

1.3 Aim

Due to the growing development of E commerce and live streaming in China, the aim of the present study is to provide recommendations and strategies to luxury brands in China on how to use e-commerce and live streaming as positive tools to stay competitive, through four divisions: build brand popularity, establish customer interactions, develop innovative digital strategies and sustain brand image.

1.4 Objectives
Examine the interest that Chinese customers have been developing for e-commerce and live streaming culture.
Study the current relation between the luxury brand industry and the e commerce activities in China.
Evaluate the potential that e-commerce and live streaming has to become one of the most effective marketing tools for luxury brands in China to stay competitive.
Discuss the opportunities and sustainability challenges brought about by the use of E-commerce and live streaming in China through building brand popularity, establishing customer interactions, developing innovative digital strategies and sustaining brand image.
2. Literature Review

2.1 Chinese Consumers & E-commerce and Live Streaming Culture

2.2 Luxury Brand Industry and E-commerce Activities in China

2.3 An Effective Marketing Tool for Luxury Brands in China

2.4 The Opportunities and Challenges brought by E-commerce and Live Streaming

 

 

Sample Solution

different regions of the brain are more or less active” as well as showing functional connectivity through temporal pattern of activation and deactivation in different areas of the brain (Allen & DeYoung). Similar to the fMRI, electroencephalography (EEG) measures neural activity at a higher temporal resolution while recording electrical activity along the scalp (Allen & DeYoung). Next, the SBM analyzes cortical indicators of the brain through thickness, surface area, volume, mean curvature and sulcus depth that of which measures different properties of brain cortical surface morphology (Li et al.). Later on, the usage of SBM will show correlations of indicators of psychophysiological and neuropsychological relationships.

Brain Scans and the Relationship between the Big 5 and Psychopathology:

The basis of antisocial and psychopathic behavior is complex and is connected to brain structures that involves the regulation of impulsivity, emotional arousal, affect, and aggressive feelings which can be categorized under the Big 5 factors of neuroticism and openness.

“An increasing body of knowledge from brain imaging research is implicating brain abnormalities in the etiology of psychopathic and antisocial behavior, including abnormalities of the prefrontal cortex, temporal cortex, hippocampus, parahippocampal gyrus, angular gyrus, cingulate, basal ganglia, and amygdala” (Raine et al.).

Using an assessment of magnetic resonance imaging and measuring functional abnormalities of the corpus callosum through electroencephalography will present characteristics tha

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