Looking Back, Looking Forward

 

Ultimate Guide to Professional Communication for Young Adults in the  Digital Age

 

DANCERMOM
As you advance in your career as a communications professional, it will become more and more important to develop a sense of brand identity. In this course, you have worked on establishing a brand identity as a purveyor of valid and reliable information. Take a look at the list of this week’s resources and choose two that look interesting to you. After reviewing those two resources, discuss your opportunities to renovate and refine your online brand identity. Be sure to address any necessary changes, revisions, and additions you may want to make to your existing online presence. Discuss how these changes will allow you to continue on in your graduate degree by positioning your identity in a constructive manner and branding yourself as a knowledgeable communication professional.

Sample Solution

Brand identity creation and communication is largely a painstaking undertaking for most corporates and individuals. Some have attributed this to the fact that when consumers think of a product, they think of a logo, a design or maybe a shape. These visual features are then connected to a brand, which in some cases is connected to an organisation or a company (Friis, 2019). Whether the brand is connected to a parent organisation or not consumers will have specific associations and feelings about it. The feelings and associations can be hard to explain and consumers often rely on human attributes to explain how they view the brand. Because of this, modern brands are described, not by their tangible and intangible elements, but by their human personality

school for the deaf where he taught many more people sign language. He developed a teaching method after the girls taught him the signs they created. He would sign a sentence and his student would write it in French. Many people heard about his success in teaching Deaf people. One of l’Épée’s famous quotes is “the education of deaf mutes must teach them through the eye of what other people acquire through the ear.”

l’Épée established 21 schools throughout his years, and two years after his death, the National Assembly declared that Deaf people have rights!

After l’Épée died, Abbé Roch-Ambroise Cucurron Sicard became his successor. Sicard was also a Catholic priest, which is why they both have Abbé before their names. He was originally a principal of a deaf school in Bordeaux, France, but moved to Paris to take over l’Épée’s practice. Sicard was so inspired by Deaf people and Abbé Charles-Michel de l’Épée that he made it his goal to bring Deaf Education to the rest of the world. He hired two graduates from the school to come back to help teach, Laurent Clerc and Jean Massieu.

Sicard met Thomas Hopkins Gallaudet, an American from Connecticut, in England. Gallaudet was inspired to teach the Deaf after meeting a deaf girl and writing the letters H-A-T in the dirt to tell her the thing on his head was a hat. The girl’s father was a wealthy doctor and paid Gallaudet to travel to Europe to learn more about Deaf education. He first went to England, where he found mostly oralism, a form a deaf education where lip reading and speech is used, very ineffective and limiting.

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