Manage Through Communication

 

Reflect on your work experience or research recent news articles about organizational communication. Identify a situation where you think an organization or brand may have miscommunicated a message to its employees or other stakeholders. Perhaps management made a change in processes and did not communicate the change or the reason for the change to employees at all levels. When describing the scenario, identify the specific problems and issues that should be addressed with communications, and explain why the issue is substantial enough to warrant communications.

 

Sample Solution

A Case of Miscommunication: Organizational Change and Employee Morale

Scenario:

A large multinational corporation recently implemented a new performance management system. While the new system was intended to improve employee performance and align with company goals, it was met with significant resistance and confusion among employees at all levels.

Problems and Issues:

  • Lack of Transparency: The company failed to effectively communicate the reasons for the change and the expected benefits to employees. This led to uncertainty and mistrust among the workforce.
  • Insufficient Training: Employees were not provided with adequate training on how to use the new system, leading to errors, frustration, and decreased productivity.
  • Negative Perception: The new system was perceived as overly complex, time-consuming, and unfair, leading to decreased employee morale and job satisfaction.
  • Resistance to Change: Employees may have been resistant to the change due to fear of the unknown, concerns about job security, or a preference for the old system.

Why Communication is Crucial

Effective communication is essential for organizational success, especially during times of change. In this case, the lack of communication led to several negative consequences, including:

  • Decreased employee morale: Employees who feel uninformed or undervalued may be less motivated and productive.
  • Increased turnover: Poor communication can lead to job dissatisfaction and increased turnover rates.
  • Resistance to change: Employees who do not understand the reasons for a change may be more likely to resist it.
  • Operational inefficiencies: Confusion and misunderstandings can lead to inefficiencies and errors in work processes.

By effectively communicating the reasons for the change, providing adequate training, and addressing employee concerns, the organization could have mitigated the negative impact of the new performance management system and fostered a more positive work environment.

 

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