Reflect on your work experience or research recent news articles about organizational communication. Identify a situation where you think an organization or brand may have miscommunicated a message to its employees or other stakeholders. Perhaps management made a change in processes and did not communicate the change or the reason for the change to employees at all levels. When describing the scenario, identify the specific problems and issues that should be addressed with communications, and explain why the issue is substantial enough to warrant communications.
A Case of Miscommunication: Organizational Change and Employee Morale
Scenario:
A large multinational corporation recently implemented a new performance management system. While the new system was intended to improve employee performance and align with company goals, it was met with significant resistance and confusion among employees at all levels.
Problems and Issues:
Why Communication is Crucial
Effective communication is essential for organizational success, especially during times of change. In this case, the lack of communication led to several negative consequences, including:
By effectively communicating the reasons for the change, providing adequate training, and addressing employee concerns, the organization could have mitigated the negative impact of the new performance management system and fostered a more positive work environment.