Sample Solution

creating a destination that offers experiences that exceed the visitor’s expectations and reinforce a positive image of the destination increases likelihood of their return, an understanding of what activities are undertaken by the DMO to draw them there is the first-place needs to be identified. As has been previously highlighted, destinations and tourism products remain mostly intangible making their promotion more challenging, yet this should not limit the idea that destinations can distinguish themselves through marketing to attract and influence potential customers. An integral way in which destinations distance themselves from other destinations is the use of branding. Although branding may be viewed as a concept reserved for the promotion of tangible products, it is essential to note that destinations can benefit from promotion through branding albeit, complex and requiring “the need to go beyond the theories of product or corporate branding. (Ooi and stober 2010). The branding of destinations relates to the principles of branding of products being applied to places. As places are vastly different in their requirements for promotion, branding is usually adjusted depending on the place and a generic branding policy for destinations would be inadequate. As identified by (Hannah & Rowley, 2011) place branding has an ultimate aim of triggering positive associations with the destinations and distancing itself from other destinations. (Ritchie & Ritchie, 1998) Put forward a definition of place brand as a “Symbol, logo, word mark or other grap