Market Entry Overview

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IntroductionToday’s business environment is characterized by competitive intensity that requires innovative thinking and strategic decision-making competencies. As a business professional, it is essential that you apply the principles of design thinking and strategic decision-making to positively influence the effectiveness of a business in its markets. In this task, you will provide a market entry overview, using the following scenario.ScenarioA U.S. fishing boat manufacturer is known throughout the United States for its innovative approach to product design, lean manufacturing, and responsive customer service since its start three years ago. The mission statement of the company is “We will provide the most innovative customer-driven design and growth in the industry.” The founders’ ideals for the company are described in the vision statement: “We will be the most sustainable company in the industry.” The company’s ethical statement that guides all conduct and decision-making is “We will make decisions that are sustainable for customers and the environment.”
The company’s founders have created an organizational culture of innovation. They have provided incentives for employees’ creative ideas and created testing laboratories where customers use the products and provide design feedback. The founders have also invited innovators in other industries, such as gaming and information technology, to improve on the designs. The founders have cultivated a company culture in which employees and founders are considered equal partners. The company structure is decentralized, and all employees can access the founders at any time for collaboration, shared decision-making, or relationship building. All company decisions are evaluated by all employees to ensure that everyone is committed to the decisions.
The company has identified an emerging global market opportunity in India for its products. Successful sales in India could represent a critical moment for the company if the company establishes strategic partnerships that will increase the likelihood of product success. The founders hope to capture profits and market share and expand into other parts of Asia within the first year of selling products in India.
Research indicates market potential for the company’s sales in India because of the importance of the fishing industry in the country. Fishing and aquaculture are primary industries in the coastal regions of India. Economic zones have been established to support the over 14 million people who are an important part of the fishing industry. This industry makes up 1% of the nation’s gross domestic product and 7% of global fish exports (Hanko Hackberry Group, n.d.).
The company’s goal of the market expansion into India is to be the first foldable fishing boat manufacturer reaching the country. An origami-inspired foldable fishing boat is the company’s most popular product. This boat comes designed as a plastic carrying case that unfolds into the water like an origami paper boat. This boat is suitable for uses in calm water, and the boat can be recycled. The product retails for U.S.$200.
Traditional fishers use nonmechanized boats, which would be ideal for the foldable boat’s entry into the market. Laws and regulations surrounding the use of nonmechanized boats favor importing foldable boats, which would be easy for fishers to carry from home to the water. The business climate in India is open to new partnerships to improve the fishing experience for those who preserve the natural ecosystem with nonmotorized boats. The National Fisheries Development Board (NFDB) promotes the use of natural fishing equipment to reduce disruption to the fishing ecosystem in India (National Fisheries Development Board, n.d.).
The U.S. boat manufacturer’s founders met with the NFDB to request an endorsement for their foldable boats because of the product’s sustainable design and net-zero environmental impact. The founders discovered that the NFDB would only endorse the boat if it was made of plastics used in India, in order to reduce the waste products in the nation’s landfills.
This endeavor would require the U.S. company to make a significant investment in India. The company would need to purchase or build a manufacturing facility, or it would need to contract with a facility owner to secure a manufacturing location. It would need to employ Indian workers. Lastly, the company would have to manufacture a new foldable boat made from used plastics in India with an environmentally friendly waterproof coating.
The new foldable boat could be designed in several ways, and the company would need to test a series of paper products and waterproof coatings to determine which would be suitable for fishers in India. The fishers range in age from 13 to 70, so the design would need to be comfortable and portable enough for all fishers in this target group.
The company decides to hire Indian fishers to help design the product to reach this market. These fishers will provide qualitative, open-ended conversations and data that will be valuable in communicating the product’s features and benefits to other fishers. The product will be tested by a variety of fishers that represent different sectors of the fishing industry, different regions, and different cultural segments. Testing will provide generalizable, qualitative data about the product use and effectiveness.Requirements

Your submission must be your original work. No more than a combined total of 30% of the submission and no more than a 10% match to any one individual source can be directly quoted or closely paraphrased from sources, even if cited correctly. The originality report that is provided when you submit your task can be used as a guide.

You must use the rubric to direct the creation of your submission because it provides detailed criteria that will be used to evaluate your work. Each requirement below may be evaluated by more than one rubric aspect. The rubric aspect titles may contain hyperlinks to relevant portions of the course.

A. Discuss aspects of the company from the provided scenario by doing the following:

1. Describe in detail how each of the following aspects from the scenario affect the company’s decision-making process:

• company culture

• organizational structure

• strategic direction, including mission and vision statements

2. Describe in detail how the company’s culture could affect the market entry strategy.

3. Discuss in detail whether the organizational structure is an advantage or disadvantage to the company and explain why.

B. Discuss the company’s product from the provided scenario by doing the following:

1. Describe specific characteristics of the emerging market that affect the company’s product.

2. Discuss how a product design change would meet the emerging market characteristics identified in part B1. Support this discussion with details from the scenario.

a. Discuss in detail each of the stages of the design thinking process the company would undergo in the design of the product for the emerging market from part B2.

b. Choose three of the following aspects from the scenario, and provide a detailed discussion of their effect on the design thinking process for the product from part B2:

• company culture

• emerging market culture

• company ethics

• emerging market ethics

• organizational structure

• global legal systems

3. Discuss in detail how the company’s ethical statement from the scenario influences the market entry strategy.

C. Acknowledge sources, using in-text citations and references, for content that is quoted, paraphrased, or summarized.

D. Demonstrate professional communication in the content and presentation of your submission.

Sample Solution

Picasso’s Painting Les Demoiselles d’Avignon GuidesorSubmit my paper for examination picasso les demoiselles d avignonWe can just envision the effect that this life-size artwork had on watchers 100 years prior. “Les Demoiselles d’Avignon” displays an audacious dismissal for the made-up rules of craftsmanship. In spite of the fact that the artwork was not indicated freely until 1916, Georges Braque saw the canvas in 1907 in Pablo Picasso’s studio before the paint dried. What’s more, what Braque saw changed the hereditary code of his knowledge until the end of time. I speculate that for some specialists today, “Les Demoiselles d’Avignon” has lost none of its pizzazz. Its conflict of powers and thoughts transmits a force that doesn’t blur. Craftsmanship history specialists normally talk about the Demoiselles as far as substance: a massage parlor—five whores in a puzzling room that incorporates a table with still-life (natural product), vaporous textures (tablecloth, window ornaments, garments, backdrop), and perhaps a seat; as far as three significant impacts: Primitivism—communicated through plain sexuality, evenness, geometric structure, and references to Egyptian profile-workmanship (the lady at the left) and African ancestral veils (the two right figures); El Greco (extension/vertical twisting); and Cézanne (geometrization and shallow profundity of the pictorial field, just as echoes of Cézanne’s compositions of bathers in the course of action of nudes); regarding illustrative gadgets: the owl-like head swivel of the situated lady on the right (an early, exacting case of “synchronization”) and the profile-like leveling of the noses of the two ladies second and third from the left; or as far as the geometric proper numbers that involve the skeptical tasteful framework (triangles, wedges, precious stones, ovals, trapezoids, and mixes of these shapes), another sign of the long shadow cast over the entire canvas by Cézanne. In any case, standard conversations once in a while test the more profound spatial capabilities of the composition. Analysts do concur on the rudiments: the 3-D picture space dwells in a domain of uncertainty, connoted partially by forceful dissecting and foregrounding of body parts, (for example, the left hand of the lady on the left, the left leg of the second lady from the left, and the leader of the situated lady on the right). Through these and different gadgets of visual clash, Picasso got back on track and plumbed an inalienably structural part of the work of art’s association: space. Because of Picasso’s quest for better approaches to sort out a stylish field and accommodate 3-D structure with the level picture surface, the Demoiselles viciously overturned the “laws” of straight point of view held consecrated since the Renaissance and tested the shows we partner with how to speak to ordinary space. At last, as painter/essayist John Golding and others have commonly watched, the transaction of structure and space in the Demoiselles adds to a Cézanne-like round of assertion and forswearing opposite the dream of perspectival space versus the truth of the levelness of the artwork’s canvas. Collapsed surfaces (textures), collapsed structures (bodies and dividers), and collapsed spaces (inside/outside) show up with dumbfounding identicalness—wavering between oppositional values: crack and combination, projection and downturn, volume and plane. “In Violin” and different arrangements by Picasso, Braque, or Juan Gris, the idea of “Les Demoiselles d’Avignon”— who speaks to what is named as critical space—works as a controlling standard. Furthermore, from painters to stone workers to designers, craftsmen today who tap this ageless rule become structure creators, yet in addition space producers. These specialists get familiar with the key to turning out to be plan creators. This paper composed by Madison Gray and significant changes have been made. The full duplicate of this exposition is at: https://archive.org/subtleties/PicassoLessons craftsmanship article, paper about fam

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