There is no one best way to enter foreign markets. It is a case of horses for courses. In our current social, cultural and business environments, and for the foreseeable future, globalization is the rule. For multinational corporations, the complexity of the challenges and demands require tailored strategies that not only respond to the changes, but can anticipate them, ultimately balancing between plans and being nimble enough to adapt to the ever-changing reality. The first entry into the market is often time the company that ends up having the strongest grip on said market. With proper research and strategic planning a company can successfully transition into foreign markets.