Consumer Buying Process

 

 

Select a consumer segment that your company serves, and describe why this segment is worth pursuing.
Identify and qualify research sources that can be used in obtaining information on consumer behavior.
Analyze the characteristics of the chosen consumer segment using secondary research.
Segmentation
This section is where you will apply the information gained from your market research to your identified market segment.
Identify the various segmentation strategies that your selected company uses to divide the market. Be sure to consider the overall market for your chosen brand.
Select the segmentation strategy(s) to create your market segment, and explain why the strategy(s) would be effective.
Describe the consumer segment you have selected. Explain why they are a good fit for the product.
Determine the research needs for this segment, and provide rationale for each need.
Consumer Buying Process
Define the stages of the consumer buying process.
Analyze a marketing strategy that can be used for each stage of the consumer buying process in regard to your chosen market segment.
Determine the specific stages of the consumer buying process for which your marketing strategies can be most effective for your consumer

Sample Solution

The consumer decision-making process may appear mysterious, yet when making a purchase, all consumers go through the same fundamental processes to discover which items and services will best meet their needs. Consider your personal thought process while purchasing something, especially if it’s a large item such as a car. Before taking the jump, you think about what you need, do some research, and weigh your options. You often question if you made the correct decision afterward. Put yourself in the shoes of the customer and analyze the steps in the consumer decision-making process if you work in sales or marketing to make a bigger impact.

item is fuel for engine vehicles that leaves buyers unsatisfied with gas stations across New Zealand. The costs of petroleum have expanded by 5% in the year finished walk 2018 as per Stats Govt NZ and individuals have been looking for ways of decreasing their petroleum utilization from that point onward. This demonstrates that the raised costs are plainly making the interest of the customers reduce. Almost certainly, the public authority will authorize the assessment of petroleum as it is viewed as an inelastic decent and most of the the duty will be given to the shopper since they are pretty much compelled to keep buying the item. Whenever the costs of raw petroleum raise, the petroleum organizations will quite often expand the costs rapidly. They can do as such because of their item (petroleum) being inelastic compelling the buyer to get it. This quick expansion in petroleum costs is with the goal that a most extreme measure of benefit can be made on the petroleum organizations side. This is accentuated in the situation where the petroleum costs should be diminished to acquire a benefit over a contending gas station. This change will occur in tiny strides as the firm is attempting to in any case receive the most cash in return as conceivable instead of right away bringing their costs down to a specific sum and passing up the cash they might have made if gradually dropping the costs.

The two significant occasions that brought about the increment of fuel costs are:

The expansion in GST to 15% on the first of October 2010 added 4 pennies to the first costs of fuel.

The presentation of local fuel charge in Auckland on the first of July 2018 which made the cost of petroleum and diesel hoist by a dime for each liter.

To get a reasonable comprehension of the difference in the fuel costs we should take a gander at the progressions that have been occuring.

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