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Scenario
Pro Skin* is a local business providing a range of skincare products and toiletries.
Under the present leadership of JOHN IMAGINARY SMITH, the company is aiming to become truly innovative. What’s more, the company has recognised a growing trend towards natural/organic products.
Recently, JOHN IMAGINARY SMITH has noticed a shift in consumer thinking – he had noticed that consumers are becoming more conscious on the ingredients within products and are seeking natural alternatives. Furthermore, he had also noticed that competitors are introducing new natural products as part of their offering that are designed to meet the changing needs and wants of consumers.
Pro Skin is constantly looking for ways to meet consumer needs by growing the business and expanding its product portfolio. However, JOHN IMAGINARY SMITH has little insight into the natural/organic beauty and personal care (skincare) market.
JOHN IMAGINARY SMITH knows that he cannot disregard the recent shift in consumer thinking, he needs better information if he is to plan for the future properly. The organisation wants to know if they should invest their innovative efforts in introducing a new range of natural/organic skin care products and whether it should be a core part of their positioning.
In light of the above, JOHN IMAGINARY SMITH would like you to conduct marketing research, which will help the development of a strategic plan and move the business forward.
*Pro Skin is a fictitious/imaginary name

 

YOUR TASK:
CUSTOM REPORT PAPER

In order to help JOHN IMAGINARY SMITH take a decision, you must carry out 2-3 semi structured interviews with consumers, as your chosen method of research. All students should design a research proposal, carry out their primary research, and analyse and present their findings.

Section A:

In this section, you will need to write a brief proposal for your qualitative data collection.
In your proposal, you must:
a) Define and describe the research idea/problem and research aim.

b) Write three objectives. Each objective must be clearly explained and justified.

c) Indicate where and when the data collection will take place.

d) Explain and justify your sampling approach.

e) Develop a suitable qualitative research instrument in order to gather data on the business problem noted above – this must be explained within the report; however all students are required to submit a FULL research instrument within the appendices. You must- Explain how the qualitative instrument was develop.

 

 

Sample Solution

Increasing evidences showing that the environmental relationship between human and the environment is becoming closer and more complicated. The design of the environment and space affects people’s daily life and experience. The author Amos Rapoport, a famous designer, said that “The man-environment interaction is thus crucially linked by perception and cognition and this, in turn, is affected by culture” (Rapoprt, 1970). Undefining the title before perception and cognition are essential for interior design. In this argument paper, the main discussion shall contend on the impact of environmental and spatial conditions on the user of the design, and the importance of human experience within both place and space.
As a member of ethnic, social or cultural society, who is immersed within space and environment (Rapoprt, 1970). In a perceptual environment, space is not just a relatively simple physical space in the traditional sense. The concept of space should be fundamental of the definition of the environment, or more precisely, the type of space that is related to people. Based on this basis, people or designers can design better according to the current situation of the space to better meet customer needs. It should be noted that all the spaces discussed here are human spaces which can think of design as a process of spatial organization. Through the process of design and perception, the designer realistically expresses the ideal space, thus realizing the
visualization of the design space. At the same time, space can also be symbolic. Designers select the appropriate system symbols to display behavioral spaces based on the characteristics of the space, such as cultural differences and behavioral standards. For example, when the first group of immigrants came to the north America, the design style of Protestantism’s church was simple and clever combined by Goth and Roma style due to lack of local resources and diversity of faith.
It is essential to environmental factors for interior design. In the article, prospect-refuge, the author explains that people prefer environments where they can easily survey their surroundings and quickly hide or retreat to safety if necessary. Environments with both prospect and refuge elements are perceived

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