Marketing

 

Strategic Marketing you will learn the marketing fundamentals of how to analyze markets and develop marketing strategies. The aim of the course is to provide future general managers and entrepreneurs with insight into marketing management, the kinds of issues marketing managers deal with and the analytical frameworks which can be used to make sense of and develop solutions for those issues.
Course Overview: In this course, you will be introduced to the strategic concepts of marketing management. The course takes the perspective of a marketing manager, or entrepreneur, with a focus on the decisions she or he would make and the factors influencing those decisions. Marketing managers typically begin by identifying and analyzing one or more target markets and competitive positions. This course will encourage you to see how the components of the marketing mix—Product, Promotion, Distribution, and Pricing—are primarily driven by the requirements of target markets and the offerings of competitors.

• Identify and apply appropriate quantitative and qualitative business models to evaluate business performance and solve complex organizational problems.
• Generate business plans at the corporate, business unit, and functional levels.
• Conduct business research by finding, collecting, analyzing, and evaluating business data.
• Evaluate information consisting of multiple perspectives, conflicting evidence, competing inter-ests and priorities, and risk, to determine an optimal course of action.
• Generate oral / written presentations in various business formats (e.g., memos, reports, Power-Point, spreadsheets, charts / graphs).
• Apply a system’s perspective to improve, integrate, and align business functions with organiza-tional strategy.
• Recognize and address cross-cultural contingencies for conducting business in a global envi-ronment.
• Demonstrate ethical and reasoned decision-making and action in all facets of organizational management.
• Manage and lead groups and individuals to optimize performance and productivity.

Sample Solution

subpopulations that are most likely to benefit from the therapy under development, or other screening purposes. Sequence variations in drug-metabolizing enzymes, drug target proteins and drug transporters can affect the efficacy of the drug and /or drug side effects to cause different drug responses in individual patients (Weinshilboum, 2003; Evans and Relling, 2004; Eichelbaum et al., 2006; Lu and Ma, 2010). In recent years, with the rapid accumulation and knowledge on genome diseases and genome drug interactions has a huge rule in the transformation of pharmacogenetics into a new entity of human genetics ‘ pharmacogenomics- in addition to providing a rational for the hope that individual personalized medicine can be reached in the near future (Qiang Ma and Anthony Y. H. Lu). It is clear that pharmacogenomics and individualized therapy are greatly influencing medicine and researches in many areas, including drug development, drug regulation, clinical medicine, toxicology and pharmacology.

The widespread use of Highly Active Antiretroviral Therapy (HAAT) has decreased the progression to AIDS and death (Palella et al., 1998; Porter et al., 2003). In developed nations, the utilization of HAART has rolled out it conceivable to improvement the regular history of HIV contamination into an unending illness that now requires long-term antiretroviral treatment (Mahungu et al., 2009b). Despite the advantages of HAART, wide intraand inter-subject variability has been watched both in light of treatment and in the adverse reaction of certain antiretroviral drugs. In point of fact, reaction to HAART is profoundly complex and frequently restricted by the advancement of short or long term toxicities and the rise of antiretroviral drug resistance. This variability can be clarified by Pharmacokinetics (Factors that manage the availability of the drugs), pharmacodynamics (the effect of drug on the host) and viral pharmacodynamics (the activity of the virus itself).

The efficacy of therapy is influenced by viral sensitivity to a medication. Mutagenesis is a consistent procedure in the viral genome; thusly, mutations happen at every replication cycle, in this manner empowering the infection (virus) to easily adapt. Besides, transmitted HIV drug resistance is a developing phenomenon with vital clinical implications that can bargain initial antiretroviral treatment. Additionally, to viral mutations, different factors may likewise add to treatment failure. Poor adherence is prone to be the most vital reason for treatment failure, however inter-subject variability in pharmacokinetics also assumes to be a vital part. Actually, interindividual variability in the pharmacokinetics of antiretroviral medications can assume a part in treatment failure or toxicity, either straightforwardly, on the grounds that subtherapeutic drug levels can expand the risk of a poor virologic reaction, or in an indirect way, when high (toxic) drug levels produce critical intolerability, prompting poor adherence (Cressey and Lallemant, 2007). Variability between patients in connection to the distribution and bioavailability of antiretroviral drug regimens is most likely determined by genetic and environmental factors, for example, drug-food interactions, drug-drug interactions, sex, and body weight. Specifically, genetic polymorphisms and drug-drug interactions in drug-metabolizing enzymes and drug transporters add to

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