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examine how a healthcare organization’s vision, mission, and values are aligned to its marketing goals, and you will recommend marketing strategies to ensure a larger profit for the organization.

Prompt: First consider the following scenario: For 10 years, the ABC pediatric group in Chicago has managed to make a profit, although the market for pediatrics in Chicago is very competitive. The group consists of 15 physicians, 7 nurse practitioners/physician assistants, 27 nurses, and 10 support/administrative/office staff. Although they have been able to maintain a nominal profit each year for the past 10 years, they want to increase their profit margin while continuing to honor the mission, vision, and values of the practice.

To tackle this assignment, you will explain how ABC values support the mission and vision by applying the Teal Trust’s behavioral norms. Based on what you learned about marketing strategies from the course material, you will then make recommendations on how to ensure an increase in profit within such a competitive industry while honoring and maintaining ABC’s mission, vision, and values.

Within a 1- to 2-page paper, you will explain how ABC’s values support its mission and vision, while ensuring a larger profit margin. You will accomplish this by answering the following questions:

• Values/Mission/Vision: How can ABC ensure that their values support their mission and vision? Within this section, you will integrate and apply the Teal Trust’s five behavioral norms presented in Chapter 3 of the Healthcare Marketing: A Case Study Approach textbook.

• Marketing Strategies: What marketing strategies can ABC implement to ensure a larger profit margin for the group and stay true to its mission, vision, and values? You want to be as specific as possible and justify the recommended strategies. Within this section, you will integrate and apply what you learned from the textbooks on marketing strategies. Please do not present your recommendations in the form of bullet points.

Sample Solution

improvement and the improvement of the item is vital as it fills in as a decent source to acquire benefits and to stay aware of the trust of the shoppers. The organization will actually want to draw in much more clients while keeping up with the old ones also. With the improvement and advancement of the items, the organization will actually want to convey the development by upgrade of the way of life which includes four viewpoints. These incorporate the reinforcing of the utilization of promoting as a vital device of the board, which remunerates the exhibition of the income, by zeroing in the venture on the organizations and territories where there is high potential for development which can be accomplished persistently when these perspectives are carried out in a powerful and effective way on the lookout (Banks, 2016).

The brand picture of the organization has been influencing the connection between the buyers and the makers on the lookout. Everybody realized that keeping up with brand picture carries accomplishment to the association and HSBC was serious areas of strength for similarly get that picture. It figured out how to oblige the assortment at the item at neighborhood and worldwide level. This likewise helps in foundation of a standing, which is very fundamental for the organization to be natural and for the market to respond well with the organization (HSBC cooperating with Disclosure on sponsorship, 2003). The brand picture assists with holding affiliations which are solid, positive and extraordinary. It likewise helps in restricting with more grounded organizations and gain notoriety all around the world.

HSBC is now a brand name which is perceived all around the country. However I have concocted my own evaluation and some suggestion for HSBC, on the areas that I take care of up until this point. Like-HSBC has not very many quantities of branches in The UK. They ought to extend their branches more in Dhaka along with in the entire country. This won’t just build their business region yet in addition give opportunity to serve more clients (Philbin, 2007). They are more worried about the worldwide and corporate client bunch. Moreover, they can likewise give some exceptional help and offices to other client bunches too for instance, attempt a type of MPESA exchange that has been fruitful in Kenya. HSBC has consistently ventured ahead regarding getting new mechanical benefit items and administrations. They likewise put center around giving and guaranteeing quality support of their clients as a whole. Despite the fact that The UK Bank has many standards and guideline for the banks working in the UK, however at that point additionally contenders are expanding step by step in this area (Langston, 2012). So taking into account this element they ought to have legitimate brilliant courses of action, both present moment and long haul, with the goal that they can confront any kind of challenge and their business can have smooth running.

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