Explain the roles of market segmentation, market targeting, differentiation, and positioning in implementing an effective marketing strategy.
SAMPLE SOLUTION
Marketing
Marketing investigates what potential customers need and develops products and services to satisfy those needs. Because marketers have finite resources, they have to make decisions about how and where to focus their efforts. Market segmentation provides useful information about prospective customers to guide these decisions and to ensure that marketing activities are more buyer focused. Targeting in marketing is also important because it’s part of a holistic marketing strategy. It impacts advertising, as well as customer experience, branding, and business operations. Differentiation marketing helps your products stand out in a crowded marketplace. An effective differentiation strategy gives customers a reason to buy your products by pointing out subtle or less obvious differences or benefits that customers may not be aware of. The bottom line of any business is to make money and marketing is an essential channel to reach that end goal. Without marketing many businesses wouldn’t exist because marketing is ultimately what drives sales.
we are currently at take-off” to which the Air traffic Control tower reacts with “alright”. In this manner, KLM expected leeway was endorsed and started to move towards the runway landing area. Indeed the pinnacle assumed, The KLM airplane was at take-off position and was anticipating last freedom. The pinnacle pronounced another radio call to KLM “hold on for take-off, I will call you” anyway this message was not heard by KLM pilots because of glitch and obstruction in radio signs. Inside flicker of eye, the co-pilot of Pan American flight looking out through windows protected by the hazy mist, sees beams of light drawing nearer and closer, out of nowhere understanding its another airplane, with intrinsic dread yells to the commander to “Get-off, Get-off”. Sadly, the Pan American flight attempted to veer off the runway. Suddenly, everything finished in short order. (Reference)
An internship is a disciplined and supervised experience in a professional place in which the student is discovering and gaining essential experience, also the student get the opportunity to use all the knowledge that gained in College or University.
Furthermore, It is required of all the students to fulfil the course and complete the degree of Bachelor also it is essential to graduate from the University. The internship program has a certain time period that the University offer to the student in order to achieve all the goals that assigned by the professional organization in different departments.
For German university 6-8 weeks are allocated for the internship program at the company or institution that chosen by the students.
Consequently, I have chosen Weatherford Company to complete the training program during the time period 6th of August 2017 until the 14th of September 2017 in Weatherford laboratory department located in Ghala Industrial in Oman.
Hence, this report provides information about summer internship. The report mainly discusses multi topics related to the summer internship and the main object of this internship. Moreover the activities that the student gets a chance to participate during the internship period.
Nevertheless, we also look at the company description which talk about the company location, background and the services that provide by the company.
This report will also talk about the goals achieved by the student during the training period and knowledge that the student gets from this experien
Weatherford is an international oil and gas service company which was established in 1987. The company operates in 100 states and employ over 52,000 people around the world. The company main office in Oman is located in Al Azaibah, Weatherford also has other branches around Oman in different regions for example Nizwa, and Gahl
Weatherford’s mission is to be one of the preferred and best companies in a wide range of oilfield services and products as well as technologies that help the customers produce oil more efficiently and conveniently. By providing all the important and useful requirement that the client need for long and short term.
Moreover, operators always seek for new techniques to extend the economic lives of the reservoir also a safe way to solve various challenges connected to aging well, where Weatherford Company offers all the Innovative technology and high quality services to confront these challenges.
Weatherford Provides different services in drilling and formation evaluation, well construction, completion and stimulation, also production.
To begin with drilling services and formation evaluation, which contain different categories, for example laboratory services, reservoir solutions, surface logging system, and wireline services.
Having considered the services provided by the company, it is also reasonable to look at the different categories and their definitions, start with the first category laboratory services.