Marketing and Media

Develop a plan to conduct a content analysis that explores a research question about the kind of advertising that might be geared toward particular TV programming. An example: “Are manufacturers of men’s products more likely to sponsor violent TV shows than other kinds of sponsors are?”

1) What are the units of analysis in your research question?

2) Determine the sampling method, which would include the TV stations you would watch, the period of the study, the hours of day you would watch, and the number of commercials you would code.

3) Determine a coding strategy: See below for 3a and 3b

3a) What do you need to code for?

3b) How do you conceptualize your independent and dependent variables?

3c) What analytical strategy would you use to report the results of your study?

BASED ON THE EXAMPLE ABOVE –

1 the two things you need to code for are 1) Men’s Products and 2) Violent TV Shows, so in YOUR research question, what would need to be coded?

2) How would you conceptualize men’s products? What about violent TV shows? How would you know that a commercial is for men’s products? What counts as violence in TV shows? What type of variable(s) would you create (i.e. how should we code for men’s products and violence on a coding sheet)? What are the attributes that make up these variables?

Sample Solution

Marcus Garvey once said “A people without the information on their previous history, starting point and culture resembles a tree without roots.” Twenty-first century America, a blend of race, religion, sex, sexual personality and foundations, was not generally the assorted country it presently is currently. This statement appears to be fitting when concentrating how America turned out to be so different as the migration of ethnic gatherings running to the “New World” started hundreds of years prior. One gathering specifically has been the point of convergence of history because of the hardships brought about among their passageway to the United States of America. African Americans, mightily expelled from their homes and delivered to America in under perfect conditions, have not had a similar passage into the United States that other ethnic gatherings had the option to have.

African Americans, in contrast to different ethnicities, were removed from their homes in Africa and constrained into an existence of subjugation. The development of more than 12 million African Americans happened generally from the sixteenth to the nineteenth century. While a large number of these African Americans were sent to North America, others were sent to South America and the islands in that area. The excursion from Africa to the Americas was esteemed “The Middle Passage”. This excursion kept going around 3 months and came about in around 2 millions passings as travelers were under terrible conditions. These African Americans, constrained into an existence of subjugation, initially took a shot at estates, after some time in any case, slaves were required in the cotton business. The cotton business and servitude turned out to be much progressively common. This expansion in the interest of cotton brought about slaves being isolated from their families and sent to different territories to work. As slaves were isolated from their friends and family, increasingly more of these African workers constrained into bondage endeavored to flee, particularly to Northern states where opportunity was progressively noticeable.

Being conceived right now a benefit in that I didn’t need to manage similar hardships that different ethnicities, especially African Americans, needed to manage when moving to this nation. In contrast to workers, I was “home” from the minute I was conceived. I didn’t need to experience the battles of learning another dialect, adjusting to another condition, and abandoning all I knew, in light of the fact that all I know is America. In spite of the fact that I was blessed enough to not manage the affliction settlers face, I watched my dad manage hardships as he adjusted to the American culture and culture and was confronted with bigotry. My dad was brought up in Tehran, Iran. At 17 years old, to stay away from the upheaval happening in his nation, he moved to America, went to school and turned into a resident as he made a life for himself. I’ve heard and looked as my dad confronted decisions based o

This question has been answered.

Get Answer
WeCreativez WhatsApp Support
Our customer support team is here to answer your questions. Ask us anything!
👋 Hi, Welcome to Compliant Papers.