Marketing and public relations issues

You are the new director of a child care center that has had some marketing and public relations issues in the past. In the interest of making a fresh start, the board of directors has asked you to evaluate the strengths of the center and create a marketing plan. You will need to be prepared to present your marketing plan at the first board meeting of the year. A week later, a board member contacts you about the importance of getting the word out. She asks you to include your plans for a public relations campaign for the center as part of your presentation. As you think through your public relations campaign, you realize that the board is not sure how to leverage the power of social media. You jot down several social media strategies to help promote the strengths of the center.

 

 

Imagine a child care center that you are familiar with. Then imagine how you would market the center. Create four PowerPoint slides to summarize the highlights of your marketing plan. Similarly, create four slides to summarize the highlights of your public relations campaign for the same center. Last, create four slides describing how to take advantage of social media to help promote the center.

Self-Reflection: 50 points

For each item of your PowerPoint presentation, explain how this guideline addresses the issues in the scenario
Please don’t forget to do your self reflection at the end of the powerpoint

 

Sample Solution

John 2011). But in the western workplace, relationship and work is kept aside, targets are communicated to the employees. Employers expect that employees should share their problems with them and also come to the employers for further improvements in the business. Communication should be open from both sides. Due to large number of industries in Indonesia, cases of accidents at the workplace also has increased due to the wrong level of the machines, now Indonesian firms and Governments are arranging the machines according to the male and female posture levels. They are doing so for the well-being, health and comfort of the employees (Sutalaksana & Widyanti 2016). Indonesia has ranked fourth in the consumption of the cigarettes and as it has bad effects on the health of the people, So the WHO Framework Convention on Tobacco Control has taken initiatives for the safeguard of the people by banning this in the workplace and public places and in transportation. This is done by passing various laws.(Byron et al. 2013)
Social Stratification: In nineteen centuries, people was divided into various status system on the basis of races in Java. But in twentieth century, due to the economic changes and upgrading of western education the status pattern largely altered. Now discarding racial distinctions, education created the new status system like class of intellectual and non-intellectuals. These new classes challenged the European superior descents and also threatened the nobility status of Indonesian group. People are also stratified on the basis of religion like Islam, Arab Saudi and Kafir (White man). In previous years the people born in the Indonesia tried to hide their nationality but now have higher rank than Indonesian European and Indonesian Chinese. In present, people of European and Dutch nationality are not able to get good jobs and compete in Indonesia because of loss of status but some totok European and Americans are able to get good job if they not come in the category of labour market. Whether Peasants come in the large majority of Indonesia but actually merchant, intellectual and non-intellectuals come in the higher status system in the Indonesia (Wertheim 1955). JBR (Jakarta Bandung region) has largest urban population that is about 26.5% of the total population and has new infrastructure due to largest inve

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