Marketing As A Business Strategy

 

Throughout history, societal influence has greatly influenced marketing decisions made by companies in all industries. The world has been affected by many difficult times in history, such as war, acts of terror, the great recession, or global pandemics. During these times, many companies are forced to change their business model and marketing strategies. These situations can create great hardship for some companies and opportunity for others.

Think of a local business that you have visited. Consider how it has been affected by societal events. Please respond to the following questions:

How would you summarize the event and describe the business that you have selected?
How did the event affect the business’s customers’ daily lives and purchasing habits?
In what ways did the company have to adapt during the event? Were there changes in distribution, pricing, messaging, or products?
How do you think the company responded to the event?

Sample Solution

A marketing strategy is a company’s overall plan for reaching out to potential customers and converting them into paying clients for their goods or services. The company’s value proposition, core brand message, statistics on target customer demographics, and other high-level elements are all included in a marketing plan. The “four Ps” of marketing—product, pricing, place, and promotion—are all covered in a comprehensive marketing strategy. A solid marketing strategy should focus around the firm’s value proposition, which tells customers what the company stands for, how it runs, and why they should do business with it. This gives marketing teams a template to follow for all of the company’s products and services.

item is fuel for engine vehicles that leaves buyers unsatisfied with gas stations across New Zealand. The costs of petroleum have expanded by 5% in the year finished walk 2018 as per Stats Govt NZ and individuals have been looking for ways of decreasing their petroleum utilization from that point onward. This demonstrates that the raised costs are plainly making the interest of the customers reduce. Almost certainly, the public authority will authorize the assessment of petroleum as it is viewed as an inelastic decent and most of the the duty will be given to the shopper since they are pretty much compelled to keep buying the item. Whenever the costs of raw petroleum raise, the petroleum organizations will quite often expand the costs rapidly. They can do as such because of their item (petroleum) being inelastic compelling the buyer to get it. This quick expansion in petroleum costs is with the goal that a most extreme measure of benefit can be made on the petroleum organizations side. This is accentuated in the situation where the petroleum costs should be diminished to acquire a benefit over a contending gas station. This change will occur in tiny strides as the firm is attempting to in any case receive the most cash in return as conceivable instead of right away bringing their costs down to a specific sum and passing up the cash they might have made if gradually dropping the costs.

The two significant occasions that brought about the increment of fuel costs are:

The expansion in GST to 15% on the first of October 2010 added 4 pennies to the first costs of fuel.

The presentation of local fuel charge in Auckland on the first of July 2018 which made the cost of petroleum and diesel hoist by a dime for each liter.

To get a reasonable comprehension of the difference in the fuel costs we should take a gander at the progressions that have been occuring.

This question has been answered.

Get Answer
WeCreativez WhatsApp Support
Our customer support team is here to answer your questions. Ask us anything!
👋 Hi, Welcome to Compliant Papers.