The brand I chose for this paper is “Alka-Selzer” which is in Over the Counter (OTC) Medications category.
(Part 1): Market Analysis of Product Category—1000 words: This part should focus on two areas:
(a). Industry Analysis: What is the market situation for the category ( e.g. cough & cold, analgesics) ?
Provide a short review of the market situation facing the brands in your competitive space. You should
examine industry/category monetary ($) sales (not sales of all OTCs but, rather, sales of your subcategory
such as “cough & cold” or “analgesics”) for the most recent 3-5 years, forecasts if available,
trends within subsectors of your industry and market shares of main players.
(b). Environmental Scan: This section should address topics such as: key consumer trends, crucial
political issues, technological changes, legal/regulatory challenges, and/or shifts in the nature of the
competitive landscape within your industry. Choose issues that generally affect the performance of all players
(i.e., some brands are affected more and some less, but the issues affect the group as a whole).
(Part 2): Segmentation, Targeting and Positioning — 500 words: This deliverable now focuses on your very
specific brand. Part 1 focused on the category, now you need
to switch to your brand ( e.g. Tums, Tylenol, Nyquil, etc) within the category. This part 2 should focus on
two areas:
(a). Segmentation and Targeting: What groups of consumers (based on factors such as such as
demographics, psychographics, product benefits sought, etc.) are the most likely to buy your
brand? Where are your deficiencies and where are opportunities? You are required to use the Simmons
data for this portion of your paper. This is a natural place in your paper for multiple charts, figures, or
graphs. (Please do not use charts directly exported from Simmons as these are often contain far more
numbers then you actually need, and thus are not very user friendly. I want to see that you can identify
and correctly understand the important values. You’re required to take these numbers and create some
of your own figures)
(b). Positioning: Discuss the strategies used to position your brand.
Impacts of Seasonal Depression
GuidesorSubmit my paper for examination
change of seasons depressionEach period of the year is delightful in its own specific manner; all through hundreds of years, individuals have figured out how to profit by every one of them, for the most part regarding farming and chasing. There are, be that as it may, perils a few seasons have; in winter, it is ice; in summer, debilitating warmth; in spring, floods and bloom dust (awful for unfavorably susceptible individuals). However, shouldn’t something be said about harvest time? For some, individuals, fall isn’t only a period of brilliant leaves and substantial downpours, yet in addition a period when individuals become melancholic, discouraged, tired, and languid. Why? The appropriate response is: on the grounds that they create manifestations of occasional influenced issue (or SAD), or regular gloom, as it is generally called.
Dismal for the most part influences an individual’s state of mind; a similar time every year, a person with SAD will encounter temperament changes and different side effects, typically beginning from September or October, when the climate gets colder and days are shorter (Mayo Clinic). This period finishes in April or May, however in uncommon cases, individuals may encounter SAD even in the late spring (Cleveland Clinic).
As per researchers, among the potential reasons why an individual may have a SAD, there might be sure mind hormones activating mentality related changes during explicit times of a year. Less daylight can make our minds produce less serotonin—a hormone that legitimately influences our positive state of mind; the more serotonin your cerebrum creates, the better you feel. The absence of this hormone can bring about inclination discouraged and depleted. Separately, SAD is less regularly seen in those districts of the reality where individuals don’t have an absence of daylight, even in winter (WebMD).
The most well-known manifestations of fall or winter SAD are simply the accompanying: tension, fractiousness, disconnection, loss of enthusiasm for interests, pity, absentmindednes, mental and physical weakness, drowsiness, and weight gain. The more uncommon summer SAD incorporates side effects that are the inverse: fretfulness, issues with resting, and diminished craving (Cleveland Clinic).
Regular sorrow isn’t equivalent to significant misery (in any case, it doesn’t imply that significant discouragement can’t have the side effects of SAD). By and large, SAD is a transitory mental condition associated with the absence of serotonin brought about by the difference in seasons. Among the most well-known SAD manifestations one should make reference to tension, fractiousness, absentmindedness, forsaking one’s typical social exercises and leisure activities, weariness, etc. On account of the more uncommon summer SAD, the manifestations might be the inverse, incorporating issues with rest, weight reduction, and anxiety. Pitiful is less uncommon than we generally envision, and we ought to be careful to not be helpless to its antagonistic impacts.
References
“Regular Depression (Seasonal Affective Disorder) Symptoms, Causes, Treatments.” WebMD. WebMD, n.d. Web. 10 Sept. 2015.
“Regular Affective Disorder (SAD).” Mayo Clinic. N.p., n.d. Web. 10 Sept. 2015.
“Regular Depression (SAD).” Cleveland Clinic. N.p., n.d. Web. 10 Sept. 2015.
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